
Summary
- Columbia Sportswear (COLM) delivered slightly better-than-expected Q3 results, but underlying trends remain challenged, especially in the US and direct-to-consumer channels.
- COLM faces ongoing margin pressure from tariffs and rising SG&A, with FY25 operating margins …

Summary
- Columbia Sportswear (COLM) delivered slightly better-than-expected Q3 results, but underlying trends remain challenged, especially in the US and direct-to-consumer channels.
- COLM faces ongoing margin pressure from tariffs and rising SG&A, with FY25 operating margins expected to decline and further headwinds likely in FY26.
- Product and marketing innovation, including new campaigns and higher-priced items, offer some positives, but the impact remains uncertain.
- At 15x earnings and with flat growth outlook, COLM is more attractive than a year ago but still warrants a cautious Hold rating.
Bill Diodato/DigitalVision via Getty Images
Columbia Sportswear Company (COLM) reported 3Q25 results, showing better than expected results on the topi line, mainly coming from earlier wholesale shipment, worse on the bottom line, from impairments, but overall similar trends to what we
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