Skift Take
The future of travel is personal, eastward, and AI-infused. As the Gulf rises as a new global hub, travel brands must avoid the trap of generic AI and instead use technology to deliver experiences that reflect identity, intention, and trust.
Skift Head of Research Seth Borko presented new research at Skift Global Forum East on October 30, 2025 in Abu Dhabi.
Borko offered an analysis that shows the center of gravity in global travel is shifting eastward — toward the Middle East, Asia, and Africa. He cited geographic positioning, aviation density, and strong regional traveler demand as key reasons the Gulf is emerging as a global hub.
Borko highlighted how t…
Skift Take
The future of travel is personal, eastward, and AI-infused. As the Gulf rises as a new global hub, travel brands must avoid the trap of generic AI and instead use technology to deliver experiences that reflect identity, intention, and trust.
Skift Head of Research Seth Borko presented new research at Skift Global Forum East on October 30, 2025 in Abu Dhabi.
Borko offered an analysis that shows the center of gravity in global travel is shifting eastward — toward the Middle East, Asia, and Africa. He cited geographic positioning, aviation density, and strong regional traveler demand as key reasons the Gulf is emerging as a global hub.
Borko highlighted how the experience economy is becoming the new growth engine, especially among younger generations. And he explored how generative AI is reshaping travel discovery and planning. But he warned of “trip slop,” or the flood of low-quality, generic AI content that threatens trust in travel brands.
The solution? Double down on meaningful, personalized experiences and use AI to deepen — not dilute — traveler connection.