How to Sell to the Dept of War – The 2025 PEO Directory – Now with 500 more names
Posted on October 15, 2025 by steve blank
The October 2025 PEO Directory – Update 2.
The Department of War (DoW) is one of the world’s largest organizations. If you’re a startup trying to figure out who to call on and how to navigate the system, it can be – to put it politely – challenging.Those inside the DOW have little perspective of how hard it is to understand what to an outsider looks like in an impenetrable, incredibly complex system.
Insiders know who to call, and prime contractors have t…
How to Sell to the Dept of War – The 2025 PEO Directory – Now with 500 more names
Posted on October 15, 2025 by steve blank
The October 2025 PEO Directory – Update 2.
The Department of War (DoW) is one of the world’s largest organizations. If you’re a startup trying to figure out who to call on and how to navigate the system, it can be – to put it politely – challenging.Those inside the DOW have little perspective of how hard it is to understand what to an outsider looks like in an impenetrable, incredibly complex system.
Insiders know who to call, and prime contractors have teams of people following broad area announcements and contracts, but if you’re startup, you have none of those relationships. (And with the advent of Social Media even our adversaries have better knowledge.)
If we’re serious about building a next generation defense ecosystem (not just buying the next shiny object), then this is the directory the Department of War should be publishing.
Until then, here’s the second update to the Department of War PEO Directory. 500 new names/organizations in this DoW phonebook and startup Go-to-Market Strategy playbook.
(See Appendix H for a summary of the changes.)
Downloads of the Directory can be found here.
Sign up for timely updates here.
Filed under: Air Force, Hacking For Defense, National Security, Navy |