In our age of digital influencers, it could be easy to believe that building a professional network is a modern phenomenon.

However, long before the dawn of social media, women artists in late Victorian and Edwardian London mastered this art.

Although they weren’t the first in history to do so, they crafted a revolutionary style of social networking — not for the sake of fame, but as a means to break down systemic barriers and challenge the gender norms that dominated the English art world.

A historical framework for success

Historians David Doughan and Peter Gordon have documented the rise of women’s clubs in Britain, and feminist art historians Maria Quirk and Zoë Thomas have emphasized how these networks enabled women artists to professionalize and promote their work.

This article explores how the frameworks of authenticity, trust and mutual support established by these women laid a strong foundation for their professional success — a strategy that remains strikingly relevant today.

Exclusion and the art world

During the Victorian era, the art world operated like an exclusive “old boys’ club” that kept female talent at bay. Prestigious institutions like the Royal Academy largely excluded women, denying them entry for many years.

It wasn’t until 1860 that the first female member, Laura Herford, gained acceptance by submitting her application under the ambiguous name “L. Herford.” Once her true identity was revealed, the embarrassed academicians had no choice but to reconsider their policies.

Oil painting, ‘The Council of the Royal Academy Selecting Pictures for the Exhibition, 1875,’ by Charles West Cope. (Royal Academy of Arts, London), CC BY-NC-ND Despite this landmark achievement, crucial training opportunities, such as life drawing, remained inaccessible to female students. Women were sidelined from major exhibitions organized by their male counterparts and excluded from influential social clubs where valuable connections and potential patronage were often made.

The few artworks they managed to sell were generally limited to themes like flowers or still lifes, which fetched much lower prices compared to the grand historical paintings that propelled their male colleagues to stardom.

Members of the press and art critics, predominantly male, dismissed their efforts as mere “amateur” pursuits — a label that served to undermine their professional credibility. In this stifling environment, the system was designed to ensure women artists were never given a fair chance.

Left: Illustration of the life class at Slade School of Fine Art, by Joseph Johnston Lee. Right: Illustration of the Slade School women sculptors modelling bust sculptures, by Bertha Newcombe. (University of Dundee Fine Art Collection, Tower Foyer and Lamb Galleries/Illustrated London News Ltd, Mary Evans Picture Library), Author provided (no reuse)

The rise of women’s art clubs

Confronted with a system that marginalized them, determined women artists formed their own women’s clubs aimed at overcoming institutional barriers.

In late 19th and early 20th-century London, several prominent women’s art organizations emerged, including the Society of Women Artists, the Women’s Guild of Arts, the Women’s International Art Club, the Pioneer Club and the Lyceum Club.

Each of these groups was founded on a commitment to professional development, mutual support and the essential need for a united voice.

My emerging research explores the dynamics of women’s networks by closely analyzing letters, documents, exhibition catalogues and contemporary newspapers related to these organizations, and so far has identified three vital functions:

1. Fostering artistic development

At a time when formal networking opportunities were scarce for women, organizations like the Pioneer Club (1892) and the Lyceum Club (1903) emerged as crucial, supportive environments. These clubs began with the ambitious vision of creating a space for personal and artistic growth and also provided venues for connection and collaboration.

They also offered the rare chance for members to stay overnight, giving women the freedom to travel for their work without a chaperone.

Founded in 1907, the Women’s Guild of Arts became a dynamic hub where members could learn, showcase their art, receive constructive criticism and hone their skills. These networks fostered mentorship and empowered women artists to refine their craft within a supportive community.

Restaurant of the Lyceum Club for Ladies, London, photographed in ‘Le Monde Illustre’, in September 1908. (Mary Evans Picture Library), Author provided (no reuse)

2. Creating independent exhibition opportunities

In the face of exclusion from male-only exhibitions, women artists established their own platforms. They launched their own venues to bypass the gatekeepers of the art world and connect directly with their audiences.

A striking example is the Society of Women Artists, founded in 1855, which has hosted annual “women-only” exhibitions that not only sparked public conversation but also created a lasting space for visibility.

The Women’s International Art Club, established in 1898, broadened this mission, forming a transnational network that enabled its members to exhibit and sell their works across Europe, America and Australia.

3. Building community and professional identity

Women’s clubs emerged as the original networking hubs, similar to modern meetups. For those often labelled “amateurs,” joining organizations like the Society of Women Artists, Women’s International Art Club or Women’s Guild of Art offered a pathway to professional development and recognition.

These social networks fostered a supportive environment where members could share advice and provide emotional backing as they navigated careers filled with systemic challenges. This ecosystem highlighted how working together was crucial in driving individual successes.

Their enduring legacy

The story of early women’s art clubs highlights a crucial chapter in the history of creative entrepreneurship. These women both created their own professional opportunities and worked to change societal perceptions of women in the arts.

The strategies they used to navigate a restrictive environment still resonate today.

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• ** Read more: When it comes to social networks, bigger isn’t always better***

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In a digital landscape filled with fleeting followers and superficial likes, their legacy prompts us to reflect on the fundamental need for human connection, and the extent to which true success still hinges on building a community rather than simply amassing a following.