Recent findings from Splunk’s annual “State of Observability 2025 Report” are clear: OpenTelemetry has evolved from an industry standard to a business strategy. The project has grown beyond the standard for collecting and disseminating observability data and is empowering users with the flexibility and granularity to control their data in ways that positively influence revenue, operating margins and brand perception. The project is also helping strengthen the AI adoption process.

When organizations standardize with OpenTelemetry, they’re collecting richer data and laying the g…

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