The Hidden Network Effect Powering ETHWomen’s US Web3 Expansion (And Why Old Diversity Models Fall Short)
thinkinleverage.com·17h·
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Less than 10%: That’s how many women make up the 2 million+ blockchain developers in the US. Yet most organizations keep pouring money into old-school marketing, missing the one system change that actually scales inclusion—and ETHWomen just activated it.

Why Most Diversity Efforts Stall (And ETHWomen Breaks the Mold)

Traditional corporate diversity programs follow a linear playbook: spend more, get marginal returns, burn out teams. ETHWomen’s US launch flips that logic on its head. Instead of isolated pockets and endless ad spend, they tap into community-driven scale using network effects—where every new chapter makes the next launch even cheaper and faster.

Rather than seeing the US simply as a huge market, ETHWomen posit...

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