More from @yojimmykim

Nov 5

People want to know your product works for their problem.

Today, we unpack ARMRA’s melatonin-focused email that shares the science, myth busting, and leads with curiosity.

But does this infographic get readers excited enough to buy?

Let’s break it down👇

Let’s start with the header block

🔍 TL;DR: The header nails curiosity and intrigue, but it could use a clearer benefit upfront and a sharper, more focused CTA that aligns with the email’s educational tone.

Here’s what we liked and areas of improvement👇

What We Love

✔ Intriguing angle. Who doesn’t love seeing a myth debunked? ARMRA starts off strong, immediately making you curious to find out what you’ve misunderstood about melatonin. It’s smart, engaging, and makes you want to read more.

✔ Dreamy, on-brand visuals. ARMRA’s sleek product image set against a calming background instantly communicates sleep and relaxation – perfectly matching the melatonin topic and aligning with their brand identity.

✔ Catchy tagline. “The Undercover Talent of Melatonin” is clever. It hints there’s more to this common supplement than people realize, and urges users to keep scrolling.

Read 13 tweets

Nov 3

Everyone loves a come back story.

Verb Energy knows how to hype

Their Churro Latte email leans on FOMO, social proof, and crave-worthy copy to sell the return of a cult-favorite flavor.

But is the buzz enough to push people to click fast?

Let’s breakdown their email👇

Let’s start with the header block

✔ Clear headline with urgency. “Churro Latte Is Back” + “And People Are Losing It” makes it obvious what’s happening and why it matters. ✔ Immediate CTA. The “Order Now” button is placed right under the headline for instant action. ✔ Social proof in the hero. Featuring a customer quote adds credibility and excitement right where attention is highest.

What We’d Do Differently

❌ The opening copy could lean harder on scarcity. Mentioning “sold out last time” up top would heighten urgency even more. ❌ The hero image is slightly blurred in the background. A sharper product focus could boost clarity and appetite appeal ❌ The “Order Now” button styling is a bit muted compared to the stronger green buttons later in the email. Consistent, bolder styling could make it pop.

Read 10 tweets

Oct 31

Email is still king of ROI

In fact, it’s one of the few channels that consistently delivers ROI without draining your ad budget or your will to live

But here’s the deal: most inboxes are a hot mess. If you want your email to stand out, it’s got to look the part, and feel worth clicking

Here’s 7 Email Trends we’re seeing in 2025👇

First, what makes for good email design?

-A tidy header that gets out of the way. Logo? Great. One-liner above the fold? Even better. Anything else? Questionable. Don’t crowd the top with social icons and menu bars. We’re not building a website.

-Images with a purpose. Your visual should tell me something about the product or vibe, not just fill space. Stocky, generic images = instant snooze.

-Copy that pulls weight. Cute graphics mean nothing if your copy doesn’t close the loop. Speak clearly. Sound human. Give people a reason to care.

-CTAs that get noticed. A “Shop Now” button should look like it wants to be clicked. Don’t hide it in body text or bury it under a moodboard.

-A footer that finishes strong. Give us the legal stuff, yes. But also sneak in a little personality. Bonus points for Easter eggs, founder notes, or a cheeky gif.

1. Minimalism Minimalist emails don’t mean boring beige layouts with Helvetica and vibes of despair. Good minimalism feels premium, helps the eye rest.

More importantly, it gives your one Big Idea the room it deserves.

Here’s what to keep in mind:

-One strong image -One killer line of copy -One action to take -And a lot of whitespace doing silent design magic in the background

Avoid extra fluff or busy banners. It’s the difference between a messy flyer on a lamppost and a crisp billboard with your name on it.

Read 11 tweets

Oct 29

A post purchase flow is designed to welcome, engage, and prepare your customer for their next purchase.

Today, we break down Olive and Piper’s post purchase flow: A jewelry brand that provides a personal touch.

From heartfelt founder notes to seasonal styling inspiration and loyalty perks, the brand uses email to keep customers engaged well past the checkout.

Let’s review their 9 emails 👇

1. Welcome to Olive & Piper 💍 Focus: Introducing the brand and setting the tone

Why This Works:

✅ Founder Tania’s story builds credibility and human connection ✅ Messaging ties jewelry to meaningful, everyday moments ✅ Welcome code incentivizes an immediate second purchase

What Needs Work:

❌ Customer UGC is missing; featuring styled looks could boost social proof ❌ The email doesn’t preview what’s next in the flow, which could build anticipation

2. You’re in the O&P Club Focus: Loyalty program introduction

Why This Works:

✅ “Girl math” positioning makes rewards playful and approachable ✅ Clear outline of how to earn points removes friction ✅ Encourages engagement through social follows as well as purchases

What Needs Work:

❌ No immediate milestone; framing first-purchase perks would spark faster sign-ups ❌ Rewards examples feel generic — spotlighting “what 200 points gets you” would add urgency

Read 15 tweets

Sep 26

Most ecom email and SMS teams start scrappy.

One person, wearing all the hats, pulling off big results.

But once you hit a certain size or send volume, the cracks start to show: slow launches, missed tests, burned-out teammates.

That’s your sign it’s time to scale.

Here’s everything you need to know about that next step👇

Most brands start with one marketer doing it all. They write the emails, build the flows, pull the reports, and even fiddle with HTML when needed. It works… for a while.

But eventually, you’ll hit a wall, usually somewhere around 6–7 figures in revenue or a high email/SMS send volume.

Campaigns become more frequent. Segmentation gets trickier. Your list grows, and so does the pressure to keep it engaged.

That’s your cue to start building a specialized team.

Here’s a look at the core roles to prioritize as you grow:

1. Marketing Manager: Oversees the channel strategy, makes sure you’re hitting KPIs, manages budgets, and steers the ship across all marketing efforts.

2. Copywriter or Content Writer: Crafts messages that convert, while staying on-brand. A good copywriter understands the product and the customer, and knows how to write differently for email vs SMS vs push.

3. Designer: Creates scroll-stopping visuals that support your messaging and adapt to different devices. Bonus points if they know how to work within email builders or no-code tools.

4. Data Analyst: You need someone who can pull numbers, interpret trends, and answer questions like: what’s driving revenue? Who’s churning? What should we test next?

5. Specialized roles: As your team grows, consider bringing in roles like a CRM Developer, Automation Specialist, or Customer Journey Strategist to handle advanced logic, personalization, and lifecycle mapping.

💡 Pro tip: If hiring full-time feels like too much too soon, start with freelancers or agencies to fill these gaps until your volume justifies a full-time hire.

Read 10 tweets

Sep 18

Your email and SMS list?

It’s the seed of your future community.

That’s right. Hidden in that pile of open rates and unsubscribes is a group of humans who already said yes to hearing from you.

Which means you’re already halfway to building something more meaningful than a transaction: a brand tribe.

Let’s break down how to evolve your email and sms into a living, breathing, loyal community👇

1. Start with the Channels You Already Own

Before you spin up a Discord server or a fancy community app, start simple. Your email and SMS lists are full of people who’ve already opted in. And that’s your strongest foundation.

But most brands treat these channels like one-way billboards instead of two-way conversations

Instead, try this:

-Segment with purpose: Build micro-communities within your list. For example, skincare brands can create personalized journeys based on skin type or routine.

-Talk like a human: Drop the corporate tone. Use casual, friendly language like you would in a group chat. And don’t be afraid to show some personality.

Take a page from Surreal’s book:

🔍TL;DR: Start turning your list into a community by treating them like one.

Read 14 tweets