A label synonymous with Y2K celebrity streetwear is making a comeback.
Christian Audigier, a brand that defined the early 2000s’ aesthetic through rhinestone-studded graphics and bold prints, has officially relaunched with a capsule collection featuring limited-edition hats, Ts and hoodies.
Before launching his own label, designer Christian Audigier built the aesthetic formulas behind Ed Hardy and Von Dutch, two brands that helped define early-2000s pop culture.…
A label synonymous with Y2K celebrity streetwear is making a comeback.
Christian Audigier, a brand that defined the early 2000s’ aesthetic through rhinestone-studded graphics and bold prints, has officially relaunched with a capsule collection featuring limited-edition hats, Ts and hoodies.
Before launching his own label, designer Christian Audigier built the aesthetic formulas behind Ed Hardy and Von Dutch, two brands that helped define early-2000s pop culture. His namesake brand quickly attracted a roster of celebrity fans that included Kim Kardashian, Britney Spears, Paris Hilton, Pamela Anderson, Snoop Dogg, Michael Jackson and David Beckham — a mix that made the look near-uniform on red carpets and in paparazzi shots of the era.

Christian Audigier Courtesy of Christian Audigier
The new collection reintroduces Audigier’s signature motifs in updated fits and premium fabrics. Trucker hats will retail for $55, while rhinestone-print Ts range from $55 to $65. Hoodies, priced between $79 and $89, feature oversized graphics, vibrant embroidery, and vintage-inspired washes. Each piece blends the brand’s original Y2K visual language with construction and detailing intended to appeal to both returning fans and younger consumers newly drawn to the aesthetic.
“Christian Audigier was a pioneer in blending pop culture, streetwear, and celebrity style,” Neil Goodman, principal and head of sales of the brand, said in a statement. “This relaunch celebrates the brand’s legacy while offering fresh, collectible pieces that honor its impact on Hollywood and fashion history.”

Christian Audigier Courtesy of Christian Audigier
The line will roll out in limited quantities starting this fall, with future capsule releases planned. According to the brand, the goal is to preserve the collectible spirit that initially made the label a 2000s fashion hallmark while aligning with today’s evolving market for nostalgic streetwear.
The collection is now available online at christianaudigier.com.