Overview
Global Colors is one of Europe’s leading masterbatch producers, with state-of-the-art manufacturing facilities in Greece, Romania, Poland, Turkey, Russia, and China. As a proud member of the Plastika Kritis Group, Global Colors is committed to delivering high-quality, competitive and innovative solutions, backed by fast and reliable service.
To remain competitive and keep pace with global industry leaders, the company recognized the need for a comprehensive brand refresh—one that could fully support its evolving business model.
They set out to find a design partner who could do more than deliver a project—someone capable of building a lasting relationship grounded in trust and true collaboration. That sea…
Overview
Global Colors is one of Europe’s leading masterbatch producers, with state-of-the-art manufacturing facilities in Greece, Romania, Poland, Turkey, Russia, and China. As a proud member of the Plastika Kritis Group, Global Colors is committed to delivering high-quality, competitive and innovative solutions, backed by fast and reliable service.
To remain competitive and keep pace with global industry leaders, the company recognized the need for a comprehensive brand refresh—one that could fully support its evolving business model.
They set out to find a design partner who could do more than deliver a project—someone capable of building a lasting relationship grounded in trust and true collaboration. That search brought them to us, sparking a partnership that continues to evolve today as we lead the way in redefining and revitalizing their brand identity.
A brand new symbol
Within every masterbatch lies the potential to transform — to shape the future of the materials. Our symbol consists of 21 precisely arranged dots, representing masterbatches, in a design that is both structured and meaningful.
This strict composition reveals a globe and a subtle “C”, a tribute to our brand name. It reflects connectivity, innovation, and a global perspective, all expressed through a minimal yet dynamic symbol.
Scales of Impact
To develop the identity, we built a visual system using masterbatches that form compositions across various scales — small inputs with massive impact.
The design plays with scale: micro-elements come together to create bold, expansive compositions. These elements interact with the real world as well, blending a colorful aesthetic with a corporate feel. Color-wise we develop a very wide palette of vibrant colours with strong symbolism.
Evolving the Brand Identity
The brand voice grows more dynamic as communication assets gain expressiveness, building a unified system where words and visuals move in harmony.Circles — in constant motion and varying scales — symbolize transformation. They emerge, shift, and ultimately return to the logo. Along their journey, when they intersect, they blend to create new surfaces. These fresh forms become versatile graphic devices, carrying imagery, messages, colors, and more — a living expression of the brand’s identity.
From the very beginning, we defined the company’s voice — how it speaks, feels, and expresses itself.
Branding: AG Design Agency, Creative Direction: Alexandros Gavrilakis,
Art Direction: Sofia Pliakopanou, Yan Petris, Motion: Nektarios Karanikas, Website: K2
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