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Key Takeaways

• AI is helping creators and video editors streamline workflows from content planning to color grading. This saves time and results in higher-quality deliverables.
• YouTube’s native AI-based functionalities are designed to make content more accessible and to promote human creativity. Auto-generated and auto-translated subtitles as well as auto-dubbing maximize creators’ international reach. YouTube Studio tools such as Ask AI are designed to provide inspiration and insights.
• While YouTube banned low-quality AI content farms, more and more creators are effectively integrating AI-generated elements into their videos.

Artificial intelligence is having a transformative impact on every aspect of the creator economy, a market currently worth $250 billion and set to reach $528 billion by 2030.

Currently, some of the biggest shifts are happening in video content, particularly with the recent release of models such as OpenAI’s Sora 2.

As the biggest video content platform out there, YouTube is a showcase for how AI is reshaping video — and how both creators and video marketers can harness it without sacrificing authenticity.

Related: MrBeast Says AI Videos Create ‘Scary Times’ for ‘Millions of Creators’ on YouTube

1. Faster high-quality video edits

One of the principal ways AI is impacting video content is through AI-powered editing tools. While the proliferation of low-budget online AI video editors has led to an increase in low-quality content, AI-based functionalities in video editing suites like Adobe Premiere Pro and Final Cut are game-changers for professional editors.

At Tasty Edits, a YouTube video editing service and channel management company, we’ve seen enhanced editor productivity thanks to features such as text-based editing, automatic audio category tagging, auto-ducking, auto-reframe and auto-color adjustments to fine-tune exposure, contrast and white balance. Our editors are now faster at producing high-quality first draft deliverables for clients. This has sped up the overall production process.

2. Streamlined content production workflows

On the side of creators and YouTube channel managers, AI tools are streamlining content production steps such as topic research, analytics and drafting video scripts and descriptions.

Filming footage is only a small part of the workload creators face before they can publish a new video. Pinpointing video topics that will resonate with their viewers is a research-intensive, data-driven process. Drafting outlines for video scripts or drawing up video descriptions optimized to win over the YouTube algorithm can take hours. And staying on top of channel analytics and the performance of competitors can take dozens of hours every week.

AI can significantly accelerate most of these processes by providing data-backed insights, suggestions and multiple variations of first drafts that creators can then work off.

3. Automatic translation and auto-dubbing

YouTube itself has been rolling out a wide array of AI-based features to make video content more accessible to both an international audience and viewers with auditory or vision issues.

In particular, the platform now provides top-notch auto-generated subtitles, which can be translated into a large variety of languages in real time. Gone are the days when an Irish accent or a speech impediment would trip it up. Instead, viewers from the teenage fans in the US can now follow along with interviews of their favorite K-pop stars, and college students in France can benefit from coding tutorials by Australian tech creators.

Another successful feature that has recently become available to a wider section of creators is auto-dubbing. During its limited test run, auto-dubbing showed major benefits for the creators that piloted it, with an average of 25% of overall watch time coming from foreign-language viewers. The channel of celebrity cook Jamie Oliver, as a more striking example, tripled its views thanks to multi-language audio tracks.

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4. AI to promote creativity in YouTube Studio

YouTube is also rolling out native AI features in YouTube Studio. These tools designed to provide actionable insights and creative inspiration to users.

YouTube’s official statements promote a “responsible approach to AI.” They also reveal that, according to internal data, 92% of creators already use AI — and 96% of these harness it as a support during content creation.

In this vein, the platform recently launched several tools to supercharge YouTubers’ creativity, including Ask Studio and an Inspiration Tab in YouTube Studio. The former is a conversational chat tool to instantly deliver information on niche trends, video analytics and community sentiment. The latter offers creators a space with suggested topics and video ideas, based on audience behavior. It also allows creators to interact with prompts and see the data breakdown behind each suggestion.

5. Generative AI elements integrated into videos

Finally, an almost-ubiquitous way that video content is evolving is through the integration of AI-generated elements.

While YouTube has restricted the monetization of AI-generated spam content, and many creators have expressed concern about AI-only video — including giants like MrBeast — countless YouTubers use AI elements in their videos.

This includes native YouTube functionalities like auto-generated background music and the integration of Google’s AI video generator, Veo 3, into YouTube Shorts.

The bottom line? While there is an onslaught of low-quality AI tools and people trying to leverage them to access monetization, YouTube is clamping down on this trend. Instead, the ways AI will shape video content in the long run is as an asset to professional content creators, their creativity, productivity and international reach.