The technology creates an opportunity to engage audiences in ways that feel human, scalable, and alive.

A lifelong Manchester City fan stands in front of a 3D virtual avatar of the team’s star player, Erling Haaland, at an EA Sports FC prelaunch event. Towering and lifelike, the avatar’s every grin, gesture, and movement is perfectly synced to Haaland himself. The fan plays, interacts, and even shares a laugh during a spontaneous dance battle with the digital Haaland in real time. For a few electrifying moments, it’s as if their football hero has come to life in front of their eyes, blurring the line between reality, fandom, and technology.