“The entire world is memes, one meme after another, everywhere.”

That’s what I said out loud to myself as I was driving a rental car back to Halifax from Charlottetown yesterday.

The word “meme” was coined by Richard Dawkins in his his 1976 book, The Selfish Gene, to mean a small bit of cultural product — a joke, an advertising jingle, tattoo imagery, whatever — that gets passed along, replicates, and evolves with new iterations.

Even the word itself has evolved. In internet culture, memes exploded because they are so easily shared and altered. Internet memes mostly are detached from the real world. That is, they exist only as the social product, detached from any underlying reality, and it’s that property that has been useful to define other categories of memes.

Meme sto…

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