European Travel Commission Reports Stable Travel Intentions Among Europeans

The European Travel Commission’s latest report indicates that 73% of Europeans plan to travel between October 2025 and March 2026, with a notable increase in travel to Southern Europe.

The European Travel Commission (ETC) has released its “Monitoring Sentiment for Intra-European Travel” report, revealing that 73% of Europeans intend to travel between October 2025 and March 2026. This figure remains consistent with last year’s data. The report highlights a rise in international travel within Europe, with 63% of Europeans planning to travel beyond their home country during the autumn and winter months, marking a 3% increase from the previous year.

Among those traveling internationally, 35% plan to visit neighboring countries, while 29% are choosing more distant European destinations. Travel remains a top spending priority for Europeans, with 82% maintaining or increasing their travel budgets. However, financial limitations are cited as the primary barrier for those not planning a trip, affecting 36% of respondents, followed by a lack of time at 27%.

The report notes a shift in travel patterns, with Europeans planning fewer trips overall compared to last year. Nearly 45% of respondents will take only one holiday in the upcoming six months, a seven-point increase. Meanwhile, 34% expect to travel twice, and 16% plan three or more trips, a six-point decrease.

Middle-aged Europeans, particularly those aged 45–54, exhibit the strongest travel intentions this season. Younger adults are slightly less likely to plan trips compared to last year. The data suggests a trend toward fewer but more meaningful holidays, with almost half of those over 55 preferring a single trip, compared to roughly one-third of younger adults.

The report also identifies a preference for immersive travel experiences, with 60% of Europeans opting to stay in one destination rather than moving between regions. This trend is prevalent among city-break and sun-and-beach travelers. At the same time, culture and heritage, as well as nature and outdoor trips, often involve exploring multiple regions within a single country.

Air travel remains the preferred mode of transport for 57% of respondents, a 4% increase, followed by car travel at 25%, including a small but growing share of electric vehicles at 4%. Train travel accounts for 13% of transportation preferences.

Southern Europe is experiencing a boost in off-season travel, with 52% of European travelers choosing the Mediterranean region, a seven-point increase from last autumn/winter. Spain has seen a significant rise in popularity, with a 12% share, up by five points. Italy and France each attract 8% of travelers. In contrast, interest in Eastern Europe has decreased, with only 4% planning to visit, a six-point drop year-on-year.

The report indicates that safety remains the leading factor in destination choice for 20% of respondents, while pleasant and stable weather has gained importance, rising three points to 15%. Attractive deals and destinations with a lower cost of living also influence travel decisions, shaping a balance between visiting major tourist destinations and lesser-known locations.

These findings suggest an ongoing adjustment in travel behavior, with more Europeans opting for warmth, comfort, and affordability beyond the summer peak.

Download Monitoring Sentiment for Intra-European Travel.