Nov 2, 2025
IndexBox has just published a new report: World - Mowers - Market Analysis, Forecast, Size, Trends and Insights.
*This comprehensive analysis of the global mower market reveals that consumption decreased slightly to 76 million units in 2024 but is forecast to grow to 84 million units by 2035, while market value is projected to reach $44.7 billion. China dominates both consumption (26% share) and production (47% share), with the United States and Germany being major importers. The market is primarily driven by mowers for lawns, parks, and sports grounds, which constitute over 80% of the market. International trade shows significant growth in exports, particularly from China, wh…
Nov 2, 2025
IndexBox has just published a new report: World - Mowers - Market Analysis, Forecast, Size, Trends and Insights.
This comprehensive analysis of the global mower market reveals that consumption decreased slightly to 76 million units in 2024 but is forecast to grow to 84 million units by 2035, while market value is projected to reach $44.7 billion. China dominates both consumption (26% share) and production (47% share), with the United States and Germany being major importers. The market is primarily driven by mowers for lawns, parks, and sports grounds, which constitute over 80% of the market. International trade shows significant growth in exports, particularly from China, which accounts for 71% of global exports, though export prices have declined by 19.4% in 2024.
Key Findings
- Global mower market is forecast to grow to 84M units and $44.7B in value by 2035
- China is the dominant player, leading in both consumption (20M units) and production (42M units)
- Mowers for lawns and parks constitute the vast majority (82%) of the market
- Global exports surged by 33% in 2024, with China accounting for 71% of total exports
- Significant price disparity exists between import ($502/unit) and export ($298/unit) markets
Market Forecast
Driven by increasing demand for mowers worldwide, the market is expected to continue an upward consumption trend over the next decade. Market performance is forecast to retain its current trend pattern, expanding with an anticipated CAGR of +1.0% for the period from 2024 to 2035, which is projected to bring the market volume to 84M units by the end of 2035.
In value terms, the market is forecast to increase with an anticipated CAGR of +2.0% for the period from 2024 to 2035, which is projected to bring the market value to $44.7B (in nominal wholesale prices) by the end of 2035.
Consumption
World’s Consumption of Mowers
In 2024, consumption of mowers decreased by -1% to 76M units, falling for the second consecutive year after six years of growth. In general, consumption, however, saw a relatively flat trend pattern. The growth pace was the most rapid in 2021 when the consumption volume increased by 4.7% against the previous year. Global consumption peaked at 77M units in 2022; however, from 2023 to 2024, consumption stood at a somewhat lower figure.
The global mower market revenue contracted modestly to $35.8B in 2024, standing approx. at the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers’ margins, which will be included in the final consumer price). Over the period under review, consumption, however, recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2021 with an increase of 5.9%. Global consumption peaked at $36.2B in 2023, and then declined slightly in the following year.
Consumption By Country
China (20M units) constituted the country with the largest volume of mower consumption, comprising approx. 26% of total volume. Moreover, mower consumption in China exceeded the figures recorded by the second-largest consumer, India (8M units), twofold. The third position in this ranking was held by the United States (6.6M units), with an 8.7% share.
From 2013 to 2024, the average annual rate of growth in terms of volume in China was relatively modest. The remaining consuming countries recorded the following average annual rates of consumption growth: India (+1.2% per year) and the United States (+0.5% per year).
In value terms, the largest mower markets worldwide were China ($5.6B), India ($4.8B) and Japan ($3.1B), with a combined 38% share of the global market. The United States, Pakistan, the UK, Mexico, Bangladesh, Germany and Indonesia lagged somewhat behind, together accounting for a further 30%.
In terms of the main consuming countries, the UK, with a CAGR of +4.7%, saw the highest growth rate of market size over the period under review, while market for the other global leaders experienced more modest paces of growth.
The countries with the highest levels of mower per capita consumption in 2024 were Japan (33 units per 1000 persons), the UK (32 units per 1000 persons) and the United States (19 units per 1000 persons).
From 2013 to 2024, the most notable rate of growth in terms of consumption, amongst the leading consuming countries, was attained by Germany (with a CAGR of +2.8%), while consumption for the other global leaders experienced more modest paces of growth.
Consumption By Type
Mowers for lawns, parks, golf courses or sports grounds (62M units) constituted the product with the largest volume of consumption, comprising approx. 82% of total volume. Moreover, mowers for lawns, parks, golf courses or sports grounds exceeded the figures recorded for the second-largest type, non-lawn mowers and cutter bars (14M units), fourfold.
For mowers for lawns, parks, golf courses or sports grounds, consumption remained relatively stable over the period from 2013-2024.
In value terms, mowers for lawns, parks, golf courses or sports grounds ($30B) led the market, alone. The second position in the ranking was taken by non-lawn mowers and cutter bars ($5.8B).
From 2013 to 2024, the average annual growth rate of the value of mowers for lawns, parks, golf courses or sports grounds market was relatively modest.
Production
World’s Production of Mowers
Global mower production amounted to 89M units in 2024, increasing by 6.1% compared with 2023. The total output volume increased at an average annual rate of +1.9% over the period from 2013 to 2024; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2020 when the production volume increased by 11%. Global production peaked in 2024 and is likely to see steady growth in years to come.
In value terms, mower production expanded to $37.7B in 2024 estimated in export price. The total output value increased at an average annual rate of +1.5% from 2013 to 2024; however, the trend pattern remained consistent, with somewhat noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2023 when the production volume increased by 6.5%. Over the period under review, global production hit record highs in 2024 and is expected to retain growth in the immediate term.
Production By Country
China (42M units) constituted the country with the largest volume of mower production, accounting for 47% of total volume. Moreover, mower production in China exceeded the figures recorded by the second-largest producer, India (8.1M units), fivefold. Japan (4.1M units) ranked third in terms of total production with a 4.6% share.
From 2013 to 2024, the average annual growth rate of volume in China stood at +7.1%. The remaining producing countries recorded the following average annual rates of production growth: India (+1.2% per year) and Japan (+0.5% per year).
Production By Type
Mowers for lawns, parks, golf courses or sports grounds (75M units) constituted the product with the largest volume of production, accounting for 84% of total volume. Moreover, mowers for lawns, parks, golf courses or sports grounds exceeded the figures recorded for the second-largest type, non-lawn mowers and cutter bars (15M units), fivefold.
From 2013 to 2024, the average annual rate of growth in terms of the volume of mowers for lawns, parks, golf courses or sports grounds production totaled +2.5%.
In value terms, mowers for lawns, parks, golf courses or sports grounds ($33B) led the market, alone. The second position in the ranking was taken by non-lawn mowers and cutter bars ($6.1B).
From 2013 to 2024, the average annual growth rate of the value of mowers for lawns, parks, golf courses or sports grounds production totaled +1.6%.
Imports
World’s Imports of Mowers
Global mower imports expanded notably to 17M units in 2024, with an increase of 11% against the previous year. Over the period under review, total imports indicated notable growth from 2013 to 2024: its volume increased at an average annual rate of +3.3% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, imports decreased by -26.9% against 2022 indices. The most prominent rate of growth was recorded in 2021 with an increase of 29% against the previous year. Over the period under review, global imports reached the maximum at 24M units in 2022; however, from 2023 to 2024, imports stood at a somewhat lower figure.
In value terms, mower imports amounted to $8.7B in 2024. In general, total imports indicated a noticeable expansion from 2013 to 2024: its value increased at an average annual rate of +4.7% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, imports decreased by -8.2% against 2022 indices. The pace of growth appeared the most rapid in 2021 with an increase of 36%. Over the period under review, global imports hit record highs at $9.5B in 2022; however, from 2023 to 2024, imports stood at a somewhat lower figure.
Imports By Country
In 2024, the United States (3.9M units), distantly followed by Germany (2M units), France (1.2M units), Belgium (0.9M units), the UK (0.9M units), the Netherlands (0.8M units) and Canada (0.8M units) represented the largest importers of mowers, together making up 61% of total imports. Thailand (775K units), Poland (602K units) and Italy (584K units) took a minor share of total imports.
From 2013 to 2024, the biggest increases were recorded for Thailand (with a CAGR of +33.7%), while purchases for the other global leaders experienced more modest paces of growth.
In value terms, the United States ($1.6B), Germany ($1.2B) and France ($675M) appeared to be the countries with the highest levels of imports in 2024, together comprising 40% of global imports.
The United States, with a CAGR of +12.4%, saw the highest rates of growth with regard to the value of imports, among the main importing countries over the period under review, while purchases for the other global leaders experienced more modest paces of growth.
Imports By Type
In 2024, mowers for lawns, parks, golf courses or sports grounds (15M units) represented the main type of mowers, making up 85% of total imports. It was distantly followed by non-lawn mowers and cutter bars (2.6M units), making up a 15% share of total imports.
Mowers for lawns, parks, golf courses or sports grounds was also the fastest-growing in terms of imports, with a CAGR of +4.1% from 2013 to 2024. Non-lawn mowers and cutter bars experienced a relatively flat trend pattern. Mowers for lawns, parks, golf courses or sports grounds (+6.6 p.p.) significantly strengthened its position in terms of the global imports, while non-lawn mowers and cutter bars saw its share reduced by -6.6% from 2013 to 2024, respectively.
In value terms, mowers for lawns, parks, golf courses or sports grounds ($7.3B) constitutes the largest type of mowers imported worldwide, comprising 84% of global imports. The second position in the ranking was held by non-lawn mowers and cutter bars ($1.4B), with a 16% share of global imports.
For mowers for lawns, parks, golf courses or sports grounds, imports increased at an average annual rate of +5.4% over the period from 2013-2024.
Import Prices By Type
The average mower import price stood at $502 per unit in 2024, shrinking by -9.3% against the previous year. Over the period from 2013 to 2024, it increased at an average annual rate of +1.3%. The pace of growth was the most pronounced in 2023 an increase of 39%. As a result, import price reached the peak level of $553 per unit, and then declined in the following year.
Average prices varied noticeably amongst the major imported products. In 2024, the product with the highest price was non-lawn mowers and cutter bars ($539 per unit), while the price for mowers for lawns, parks, golf courses or sports grounds amounted to $494 per unit.
From 2013 to 2024, the most notable rate of growth in terms of prices was attained by non-lawn mower (+1.7%).
Import Prices By Country
The average mower import price stood at $502 per unit in 2024, which is down by -9.3% against the previous year. Over the period from 2013 to 2024, it increased at an average annual rate of +1.3%. The most prominent rate of growth was recorded in 2023 an increase of 39% against the previous year. As a result, import price attained the peak level of $553 per unit, and then declined in the following year.
Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Belgium ($643 per unit), while Thailand ($30 per unit) was amongst the lowest.
From 2013 to 2024, the most notable rate of growth in terms of prices was attained by Canada (+3.3%), while the other global leaders experienced more modest paces of growth.
Exports
World’s Exports of Mowers
In 2024, approx. 31M units of mowers were exported worldwide; surging by 33% compared with 2023 figures. Overall, exports showed a resilient increase. The most prominent rate of growth was recorded in 2020 with an increase of 69% against the previous year. Over the period under review, the global exports attained the peak figure at 33M units in 2022; however, from 2023 to 2024, the exports remained at a lower figure.
In value terms, mower exports expanded remarkably to $9.3B in 2024. In general, total exports indicated a resilient increase from 2013 to 2024: its value increased at an average annual rate of +5.2% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, exports decreased by -0.2% against 2022 indices. The pace of growth appeared the most rapid in 2021 with an increase of 31%. Over the period under review, the global exports reached the maximum at $9.3B in 2022; afterwards, it flattened through to 2024.
Exports By Country
China dominates exports structure, accounting for 22M units, which was approx. 71% of total exports in 2024. The following exporters - Mexico (1,132K units), Germany (1,126K units), Italy (784K units), Austria (731K units), Poland (598K units), the Netherlands (577K units), the United States (569K units), France (550K units) and Belgium (471K units) - together made up 21% of total exports.
China was also the fastest-growing in terms of the mowers exports, with a CAGR of +27.8% from 2013 to 2024. At the same time, Mexico (+6.5%), Poland (+6.1%), Belgium (+5.5%) and Austria (+3.8%) displayed positive paces of growth. By contrast, Germany (-1.2%), Italy (-1.7%), France (-4.5%), the United States (-12.0%) and the Netherlands (-16.8%) illustrated a downward trend over the same period. From 2013 to 2024, the share of China increased by +61 percentage points. The shares of the other countries remained relatively stable throughout the analyzed period.
In value terms, China ($2.5B) remains the largest mower supplier worldwide, comprising 27% of global exports. The second position in the ranking was taken by the United States ($1.1B), with a 12% share of global exports. It was followed by Germany, with a 9.4% share.
In China, mower exports expanded at an average annual rate of +11.2% over the period from 2013-2024. The remaining exporting countries recorded the following average annual rates of exports growth: the United States (+0.0% per year) and Germany (+2.8% per year).
Exports By Type
Mowers for lawns, parks, golf courses or sports grounds was the key exported product with an export of around 28M units, which recorded 90% of total exports. It was distantly followed by non-lawn mowers and cutter bars (3.2M units), mixing up a 10% share of total exports.
Mowers for lawns, parks, golf courses or sports grounds was also the fastest-growing in terms of exports, with a CAGR of +11.5% from 2013 to 2024. non-lawn mowers and cutter bars (-6.5%) illustrated a downward trend over the same period. Mowers for lawns, parks, golf courses or sports grounds (+34 p.p.) significantly strengthened its position in terms of the global exports, while non-lawn mowers and cutter bars saw its share reduced by -34.1% from 2013 to 2024, respectively.
In value terms, mowers for lawns, parks, golf courses or sports grounds ($7.8B) remains the largest type of mowers supplied worldwide, comprising 84% of global exports. The second position in the ranking was taken by non-lawn mowers and cutter bars ($1.4B), with a 16% share of global exports.
For mowers for lawns, parks, golf courses or sports grounds, exports expanded at an average annual rate of +6.4% over the period from 2013-2024.
Export Prices By Type
The average mower export price stood at $298 per unit in 2024, dropping by -19.4% against the previous year. Over the period under review, the export price showed a slight decrease. The most prominent rate of growth was recorded in 2014 an increase of 35%. The global export price peaked at $521 per unit in 2016; however, from 2017 to 2024, the export prices failed to regain momentum.
Prices varied noticeably by the product type; the product with the highest price was non-lawn mowers and cutter bars ($450 per unit), while the average price for exports of mowers for lawns, parks, golf courses or sports grounds totaled $281 per unit.
From 2013 to 2024, the most notable rate of growth in terms of prices was attained by non-lawn mower (+7.6%).
Export Prices By Country
In 2024, the average mower export price amounted to $298 per unit, which is down by -19.4% against the previous year. Over the period under review, the export price recorded a slight shrinkage. The pace of growth was the most pronounced in 2014 an increase of 35% against the previous year. The global export price peaked at $521 per unit in 2016; however, from 2017 to 2024, the export prices failed to regain momentum.
There were significant differences in the average prices amongst the major exporting countries. In 2024, amid the top suppliers, the country with the highest price was the United States ($2 thousand per unit), while China ($113 per unit) was amongst the lowest.
From 2013 to 2024, the most notable rate of growth in terms of prices was attained by the Netherlands (+22.4%), while the other global leaders experienced more modest paces of growth.