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Eating is a multi-sensory experience. Just a single whiff of a particular food can immediately transport you back to a memorable place, whether it’s the smell of durian in a Bangkok street market or the pungent ammonia odor of fermented fish in Sweden. Smell has a direct link with memory and emotion. Your nose isn’t just detecting molecules, it’s cataloging memories. That’s why “stinky” foods can become iconic despite their pungency. Those memories can linger on your tongue and in your mind. In some cases, those memories may be tied to joyous cultural experiences in your previous travels.

A sense of disgust towards a particular scent originally protected people from ingesting poisonous substances. However, it’s now given rise to something else: pungent…

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