We’ve been watching enterprises struggle with the same customer service paradox for years: They have all the technology in the world, yet a simple address change still takes three days. The problem isn’t what you think—and neither is the solution.

Last month, I watched a colleague try to update their address with their bank. It should have been simple: log in, change the address, done. Instead, they spent 47 minutes on hold, got transferred three times, and was told the change would take “3–5 business days to process.” This is 2025. We have AI that can write poetry and solve complex math problems, yet we can’t update an address field in real time.

This isn’t a story about incompetent banks or outdated technology. It’s a story about something more fundamental: the hidden mathemati…

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