By PYMNTS | November 11, 2025

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Highlights

Despite access to vast amounts of data, CFOs face “data congestion” as siloed systems and overwhelming dashboards hinder timely, strategic decision-making.

B2B payment data is becoming a critical, structured dataset that offers real-time insight into liquidity, risk, and operations, enabling faster and more informed decision-making.

Leveraging rich payment data with AI unlocks advanced capabilities—like predictive cash modeling and automated workflows—shifting finance teams from reactive to proactive, strategic roles.

Organizations now sit atop a mountain of data that would’ve been unimaginable even a decade ago. Every customer interaction, workflow, ledger entry and payment is increasingly logged, quantified and distributed across digital systems.

The promise of this abundance has traditionally been positioned as a more agile ability to analyze, forecast and respond in real time. But the reality for many CFOs can ultimately look a little different.

CFOs who once worried about data scarcity are now finding they must deal instead with data congestion. In boardrooms and budget meetings, they see technical teams present gleaming dashboards containing hundreds of metrics, with no clear signal about which ones matter. The result can be delayed decisions, strategic paralysis and frustration at both the executive and operational levels.

On the surface, it seems counterintuitive: firms invest heavily in data infrastructure, analytics platforms and dashboards, and yet companies often complain they have more dashboards than decisions.

But for many organizations, their treasure trove of actionable data lives in siloed systems: Enterprise resource planning (ERP), bank files, procurement tools or legacy payment processors, each with its own fragmented interfaces. Consolidating or integrating them can be expensive, technically challenging and often politically fraught.

But as the macro landscape’s uncertainty reigns, the CFO’s role is evolving from simply overseeing cash flow to recognizing that payments create a recurring dataset with compounding value.

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Read more: Structured Data at the Center of CFO’s Forecasting Revolution

The Hidden Wealth in Payment Data Turns B2B Flows Into Strategic Assets

In strategic terms, why does gaining a clear hold on organizational data matter? Because in an era of disruption, disruption is often about speed. The firm that can decide faster is the one that can act first and often benefit first.

Take siloed planning: Typical planning cycles still treat financial planning & analysis (FP&A), operations, and commercial teams as separate streams. When each produces its own forecast and the reconciliations happen months later, decisions are made on stale data. Real decision velocity demands integrated planning, scenario modelling and real-time flows.

And, crucially, businesses are entering the age of “payments plus,” where moving money is the baseline, and intelligence is the differentiator.B2B payments, those transactions occurring every single day between businesses of all sizes, are becoming one of the most consistent, continuous, and valuable datasets in commerce.

Every payment tells a story about liquidity, trust, operational efficiency, customer behavior, and even macroeconomic sentiment. Unlike consumer data, which can be fragmented across devices, channels, and demographics, payment data in business environments is frequently both structured and anchored in legal and accounting frameworks.

Consider the shift happening in accounts payable automation and virtual card issuance. Where legacy systems were static, the new wave of payment platforms can make contextual decisions in real time: whether a supplier should be paid early, whether to route a transaction through a card network to earn rebates, or whether to defer payment based on machine-detected cash constraints.

The PYMNTS Intelligence report “Time to Cash™: A New Measure of Business Resilience,” has introduced a new metric for agility: Time to Cash™. The research found that the legacy era of closing the books and looking backward has given way to a new paradigm, a living cash flow system shaped by 12 operational levers spanning the four dimensions of receivables efficiency, payables control, operational workflows and financial visibility.

Read more: CFOs Embrace Data Clouds Amid Shift Away From Pure-Play Record-Keeping

The New Data Playbook for CFOs

Artificial intelligence (AI) systems, particularly those based on machine learning, are only as effective as the data they are trained on. More diverse, granular and structured data generally produces better models. What sets payment data apart is its richness. Each transaction is a multidimensional record containing payor and payee identity, timestamps, amounts, frequencies, methods, failure events, approvals, disputes, reconciliations and outcomes.

When financial platforms or processors build AI models on top of this data, the results can be transformative. Predictive cash flow modeling, dynamic credit risk scoring, automated reconciliation, working capital optimization, anomaly detection and adaptive routing are just the beginning.

“[Accounts receivable (AR)] is no longer about settling the past. It’s about predicting the future of cash,” Pamela Novoa Ralli, head of product management at FIS, told PYMNTS in an interview published Aug. 5. “It’s moving from a responsive to a proactive view.”

The reward for getting this right is a future where finance teams are liberated from manual processes and reactive cycles, where they can move past spreadsheet firefighting and into strategic interpretation, and where decisions happen at the speed of the opportunity, not the speed of the quarterly report.