The 2026 Hospitality Trends Report, now in its 18th edition, has been released by af&co. and Carbonate, marking significant milestones and forecasting influential trends in the hospitality industry. This comprehensive report, spanning over 90 pages, provides actionable strategies for businesses to increase relevance, capitalize on emerging trends, and enhance sales.

Key Trends and Insights

The report identifies a shift back to value-driven offerings across the hospitality sector. Andrew Freeman, founder of af&co., emphasizes that value today transcends price, focusing instead on enriching experiences. The report also notes a resurgence in meat-centric dishes and a balanced approach to alcoholic and non-alcoholic beverages, reflecting a broader trend of moderation.

Cultural exchange is accelerating, driven by global connectivity and social media. Trends that emerge in one part of the world rapidly influence menus and hospitality practices globally. This year, cross-cultural cooking moves from niche to mainstream, with Korean-Italian cuisine and modern Mexican mixology highlighted as key examples of this trend.

Emerging Concepts and Innovations

Several innovative concepts are highlighted in the report, including the emergence of Korean-Italian cuisine, with establishments like Jilli and Sinsa spearheading the trend in the United States. The report also highlights the growing popularity of modern Mexican cocktail bars, which combine traditional ingredients with contemporary techniques, reflecting a broader interest in authentic, story-driven beverage experiences.

The concept of “food raves” is introduced, illustrating a shift towards more sensory and social dining experiences that forego alcohol. Establishments like Sweet 45 in Philadelphia are at the forefront, offering late-night, alcohol-free environments where food and music create a vibrant, communal atmosphere.

Significance of Solo Travel and Mystery Travel

Solo travel is gaining momentum, with projections suggesting significant growth. The report notes that hotels and travel brands are increasingly accommodating solo travelers by eliminating single supplements and creating tailored experiences. Additionally, the concept of mystery travel is gaining traction, offering travelers spontaneous and discovery-rich experiences, as seen with offerings from Uniworld Boutique River Cruises and Scandinavian Airlines.

Conclusion

The 2026 Hospitality Trends Report encapsulates a shift towards value, authenticity, and experiential offerings in the hospitality industry. As cultural boundaries blur and consumer preferences evolve, the industry is poised to adapt, offering more personalized and culturally rich experiences.

Download the 2026 Hospitality Trends Report.