The title of CEO means a lot of different things to a lot of different people.

Eight years ago when silverorange’s first CEO Dan James stepped away to focus on his family and his family business, he pointed out that he had donned the title of CEO almost as a matter of course. The founders of silverorange were committed to as flat and open an organizational structure as possible. Internally, the role required consensus building, team building, communication, and odd jobbing to make sure everything ran smoothly. It’s a definition of the role which, at the time, ran counter to many of the ideas of what a CEO should be–firebrands, iconoclasts, near-messianic figures, but tracks pretty well to the notion of “servant leadership” …

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