Jan 21, 2008

You’ve probably heard about (or signed up with) Mint, the startup which promises to liberate us all from the Quickens of the world and revolutionize personal finance. It’s gotten quite a few high-profile positive reviews.

Mint has an incredibly hard sell. Before handing over all of your financial information to a startup run by five folks, they have to convince you to really, truly, deeply trust them. You’re handing over the user name, password, and any personal security questions for your banks and credit cards. Mint has to overcome barriers not seen since Paypal’s startup. The site prominently displays [page](http://…

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