The Quella Imperial Electric Courier is almost everything you could want in a modern e-bike. It looks absolutely fantastic, is nice and lightweight, and has a useful regenerative braking feature. It’s only let down by the limited battery range, which means you’ll need your charger close at hand most of the time. That said, if I were buying an e-bike right now, with no budget constraints, I would go for the Imperial every day of the week.

Pros

• +

Fast and responsive

• +

Gorgeous design

• +

Regenerative braking feature

Cons

Rear hub motor lacks efficiency

Battery is integrated and can’t be removed

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Quella Imperial Electric Courier Bicycle : One minute review

The best electric bikes come in many shapes and sizes. Some e-bike manufacturers embrace a brutalist and utilitarian design philosophy, while others try and keep their e-bikes looking as much like traditional push bikes as possible. The Quella Imperial Electric Courier before us today most definitely falls into the second category.

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Component	Quella Imperial Electric Courier Bicycle
Size range:	51cm, 54cm, 58cm, 61cm
Motor:	Zehus Gen 2 all-in-one rear hub motor
Top speed	15.5mph / 25kmh (UK)
Power:	155Wh (watt-hour) battery unit
Control:	Phone app
E-bike classification:	Pedelec
Speeds:	Single-speed
Brakes:	Radius dual-pivot caliper brakes
Frame material:	4130 chromoly steel, with track geometry
Weight:	15.2 kg / 33.5 lbs
Range:	60 km / 37 miles

Quella Imperial Electric Courier Bicycle: Price and availability

(Image credit: Future / Paul Hatton)

• $2,289 USD / £1,699 UK / $3,500 AUD
• **Located in the middle of the market **
• Fantastic spec for the price

The Quella Imperial sits comfortably in the mid-range of the e-bike market, competing with brands like VOLT and some models from manufacturers like Trek and Cube. These bikes, like the Imperial, offer a balance of features, performance, and price.

Even though the price will put a lot of people off, if you’re not comfortable spending more than this for a higher-spec e-bike, then the Imperial is an incredible offering.

• Value score: 4/5

Quella Imperial Electric Courier Bicycle: Design

(Image credit: Future / Paul Hatton)

• Rear hub with integrated motor and battery
• Regenerative braking feature
• Classic aesthetic with a modern twist

One of the most important features of the Quella Imperial e-bike is that the electric motor and the battery are integrated into the rear hub. This creates a beautifully clean and minimalist aesthetic, to the point that many would think it was a standard push bike. As a result, the frame is not cluttered by a battery, which means that the top, down, and seat tubes are free from electronic clutter.

There are, however, two distinct downsides to this type of hub design. The first is that the battery can’t be removed, and therefore you need to bring the whole e-bike to mains power. I’m a big fan of removable batteries, as I can separate the battery from the frame and therefore charge it wherever I like. The other downside to this design is that if the battery fails, then you’ll need a complete hub replacement or, worse, potentially a whole new bike.

While we’re on the subject of the battery, it includes a Kinetic Energy Recovery System (KERS) that recharges the battery as you pedal backward. This is similar technology to that used in Formula One engines, and even though I didn’t find myself using it very much, it is a clever and simple way to extend the bike’s range.

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Moving onto the design of the bike itself, Quella has created a modern e-bike that still embraces a classic, minimalist aesthetic. I love the vintage-inspired track frame made from 4130 chromoly steel that continues Quella’s heritage style. In particular, it features a unique and eye-catching chrome-plated finish, giving it a polished, premium, luxurious look.

Quella has also inserted aggressive-looking deep-section rims and bullhorn handlebars, and I loved the riding position that this afforded me. The single-speed design won’t be for everyone, but I love its simplicity, and the lack of derailleurs, shifters, and multiple sprockets means it’s super low maintenance.

• Design Score: 4.5/5

Quella Imperial Electric Courier Bicycle: Performance

(Image credit: Future / Paul Hatton)

• Smooth and reliable power assistance
• Perfect for city living
• Effective regenerative braking feature

The Quella Imperial e-bike is far from a powerhouse, but despite this, it’s a very clever, lightweight, and efficient city commuter. Having tested numerous e-bikes, it doesn’t get much better than this, especially if you have an aversion to heavy and bulky e-bikes that are hard to manoeuver around.

The assistance comes from a 250W motor and 40Nm of torque, which serves up smooth, subtle, and natural-feeling power delivery. It won’t zoom around but rather provides a “helping hand” to make starts easier, maintain speed on flats, and take the sting out of minor inclines. The motor kicks in rapidly after you begin pedaling and is reliable enough to give you the assistance you need when pulling away from standing still.

The rear-hub motor is less efficient than mid-drive alternatives, especially when riding routes with a lot of inclines. This is further compounded by the single-speed design that restricts the rider to only one gear. As a result, the motor has to work much harder, which can lead to rapid battery drain and the risk of overheating. This makes it a less ideal choice for riders who frequently encounter hilly terrain.

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(Image credit: Future / Paul Hatton)

But given this isn’t the target market of this e-bike, I don’t see a problem with that. I actually really loved the simplicity of the single-speed design that meant I wasn’t faffing around with gears all the time. This is an e-bike that you can just jump on and ride, and in all honesty, that’s my favorite type of ride.

The regenerative braking, KERS, is one of its best features. In terms of functionality, when you backpedal, the motor acts as a generator, not only slowing the bike down but also recharging the battery. This worked incredibly well and was a serious game changer when I needed to finely manage any remaining battery life.

The Quella Imperial is about simplicity and efficiency, rather than brute force. It provides a seamless, non-intrusive power assist that makes urban cycling a breeze.

• Performance score: 4.5/5

Quella Imperial Electric Courier Bicycle: Battery life

(Image credit: Future / Paul Hatton)

• Small battery located in the rear hub
• A range of 37 miles (60 km)
• Two to three hours to recharge the battery

The Imperial e-bike has a 155Wh (watt-hour) battery unit that is significantly smaller in capacity compared to many other e-bikes that feature 400Wh batteries or more. The small battery is due to Quella’s integration of the battery into the hub. This has the added benefit of reduced weight and minimalist design, but it does have an impact on range.

Quella claims the e-bike has a maximum range of 37 miles (60 km) on a single charge. I always find it near impossible to achieve an e-bike manufacturer’s range claims because there are too many varying factors. These include the terrain, wind strength, temperature, and, of course, my weight. I gave it a go, though, and managed to achieve around 75% (just under 30 miles) of the advertised range. That’s still not bad.

The limited range, compared to many competitors, can be offset by the fact that this is primarily an urban city bike and that journeys are likely to be much shorter between charging locations. If you’re doing those types of rides, then you’ll have no issues at all. If you’re doing long daily commutes, then you will find that a daily charge is required – but you’ll need an extension cord, or to lug the whole bike over to a mains socket to do so, rather than removing the battery.

The battery takes approximately two to three hours to charge due to the smaller battery size, which is really quite fast for an e-bike.

• Battery life score: 3.5/5

Quella Imperial Electric Courier Bicycle: Scorecard

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Category	Comment	Score
Value	A high-spec e-bike that sits in the middle of the market.	4/5
Design	A rear hub with an integrated motor and a seriously classy frame.	4.5/5
Performance	Smooth and reliable power assistance with a cool regenerative braking feature.	4.5/5
Battery Life	A small battery that yields around 37 miles / 60 km of range	3.5/5

Buy it if...

Don’t buy it if...

Also consider

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Component	Quella Imperial Electric Courier Bicycle	Brompton Electric G Line	ENGWE MapFour N1 Air
Size range:	51cm, 54cm, 58cm, 61cm	Small, medium, large	Not specified
Motor:	Zehus Gen 2 all-in-one rear hub motor	250W	250W In-Rotor Motor
Top speed	15.5mph / 25kmh (UK)	15.5mph / 25kmh (UK)	15.5mph / 25kmh (UK)
Power:	155Wh (watt-hour) battery unit	345-wh. 4-hour full charge using included 2A charger	360Wh 10Ah high-capacity battery
Control:	Phone app	LCD Display	LCD Display
E-bike classification:	Pedelec	Class 3	Class 3
Speeds:	Single-speed	4-speed + 3-speed (electric assist)	Shimano 7 speed
Brakes:	Radius dual-pivot caliper brakes	Tektro Hydraulic Disc brakes with 140mm Front / 160mm Rear	Hydraulic Disc Brakes
Frame material:	4130 chromoly steel, with track geometry	Steel	Carbon
Weight:	15.2 kg / 33.5 lbs	16.1 kg / 35.5 lbs	15.6kg / 34 lbs
Range:	60 km / 37 miles	30-60km / 20-45 miles	100 Km / 62 miles

(Image credit: Future / Paul Hatton)

How I tested the Quella Imperial Electric Courier Bicycle

I had the e-bike in my possession for around one month and used it to carry out a variety of different rides. I focused on shorter rides rather than longer commutes, as I wanted to be fair to the e-bike’s core target market.

First reviewed: November 2025

Paul is a digital expert. In the 20 years since he graduated with a first-class honours degree in Computer Science, Paul has been actively involved in a variety of different tech and creative industries that make him the go-to guy for reviews, opinion pieces, and featured articles. With a particular love of all things visual, including photography, videography, and 3D visualisation Paul is never far from a camera or other piece of tech that gets his creative juices going. You’ll also find his writing in other places, including Creative Bloq, Digital Camera World, and 3D World Magazine.