Smarter sound and simpler living for the everyday listener

TWICE Staff ⋅ Published: November 4, 2025

Growth in the global home audio market may have stagnated, but the surrounding conversation is changing fast. That’s according to Futuresource Consulting’s latest Audio Tech Lifestyles consumer research study, which reveals that while home audio device ownership across key product categories remains healthy, there is strong momentum behind how consumers are embracing artificial intelligence.

“Home audio hardware ownership is broadly in line with last year’s survey,” says Guy Hammett, Senior Market Analyst at Futuresource Consulting, “but consumer excitement is beginning to shift. Some consumers are already embracing AI’s potential, as the technology begins to enhance sound, adapt listening experiences, and reshape how people interact with audio in their homes. While the technology is evolving quickly, it’s more about consumers becoming more aware of what it can do to enhance their listening experiences.”

The brave new world of home listening

Guy Hammett, Senior Market Analyst at Futuresource Consulting

With more than 10,000 consumers surveyed across the USA, UK, Germany, Japan, and China, an international pattern is beginning to emerge. AI is becoming a meaningful differentiator in the home audio market, with over half of consumers saying they think it could improve their listening experience. In addition, 42% say they are more likely to buy a device that includes AI functionality.

From smart speakers that tailor playback to user preferences, to adaptive EQ that adjusts to room acoustics, consumers believe that AI has the potential to deliver real-world value.

However, enthusiasm is tempered by caution. This round of Futuresource research also shows that privacy remains a top concern, with consumers seeking reassurance about how their data is used. As a result, trust —not technology —will ultimately define adoption speed.

Simplicity rules the soundscape

Despite the growing appeal of AI, consumers continue to prioritize ease of use, reliability, and sound quality over technical sophistication.

For many, smart means seamless, and simple setup, smooth connectivity, and intuitive controls consistently top the wish list. Futuresource notes that the brands that succeed in translating technical complexity into straightforward benefits, such as superior sound and smarter convenience, are winning the hearts of households worldwide.

Shared listening – still popular

Home audio remains a collective experience. Three-quarters of speakers and soundbars are shared by multiple household members, with listening often crossing rooms and devices. Multi-room functionality and linked systems are rising in popularity, and portable and party speakers continue to grow, reflecting how audio is woven into social and outdoor moments as much as private listening.

A symmetry of smart and simple

“The next phase of home audio will be defined by balance,” says Hammett. “Consumers increasingly gravitate towards devices that feel intelligent, but never intrusive. And the brands that make advanced technology feel invisible, enriching the experience while keeping listening effortless, will be the ones that continue to rise.”

The Audio Tech Lifestyles: Home Audio report explores ownership, use, and emerging behaviors across key home audio categories, based on surveys of more than 10,000 consumers across the USA, UK, Germany, Japan and China. To learn more or purchase the report, please contact [email protected] or book a meeting here.

About Futuresource Consulting Futuresource Consulting, established in the 1980s, is a leading research and consulting firm specializing in global market analysis, forecasts, and strategic insights. With a deep understanding of emerging trends and technologies across consumer electronics, broadcast, entertainment, and professional AV sectors, Futuresource helps businesses navigate complex markets and make informed decisions.

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