Your brand’s reputation now lives inside a new algorithm: one that’s based on AI searches made in tools like ChatGPT, Claude, and Gemini. One hallucinated fact, one competitor-favoring answer, and the trust, traffic, and sales can vanish overnight. And with ChatGPT usage soaring and Google’s AI answers appearing in nearly half of all searches even on a traditional search engine, the risk (and opportunity) has never been bigger.

Generative engine optimization (GEO) is the next generation of SEO, and using LLM visibility tools is essential for understanding how your brand shows up. These tools track where and how your brand appears in AI responses, flag negative sentiment, and spot when competitors start stealing your spotlight.

I’ve tested over 20 LLM monitoring tools in this developing market to deliver the definitive shortlist of proven performers. Beyond surface-level features, I’ll dig into each tool’s ideal applications so you can pick the one that will help amplify your brand’s presence in the AI ecosystem.

The best AI visibility tools

Profound for all-in-one enterprise needs

Otterly.AI for affordability

Peec AI for smart suggestions

ZipTie for deep analysis and reporting

Similarweb for side-by-side SEO and GEO tracking

Semrush for existing Semrush users

Ahrefs for benchmarking brand performance

Clearscope for content creators

What makes the best AI visibility platform?

How we evaluate and test apps

Our best apps roundups are written by humans who’ve spent much of their careers using, testing, and writing about software. Unless explicitly stated, we spend dozens of hours researching and testing apps, using each app as it’s intended to be used and evaluating it against the criteria we set for the category. We’re never paid for placement in our articles from any app or for links to any site—we value the trust readers put in us to offer authentic evaluations of the categories and apps we review. For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog.

When I evaluated these LLM monitoring tools, I didn’t just skim product pages. I interacted with them as a user and SEO/GEO expert with skin in the game, creating accounts, watching their demo videos, booking product walkthroughs, and reading the product documentation.

Then I put each AI search optimization tool through scenarios such as those you’d expect to face as a user: monitoring specific brand mentions, discovering which prompts are driving traffic, and brainstorming what new keywords or prompts a brand might want to be associated with. I tested how they handle different AI search engines, dug into their reporting capabilities, and also tested their account setup process.

After all that digging, here are the factors I found to be the most important for choosing the best LLM monitoring tool. Just remember: this is such a new software category that no app checks every single box quite yet.

Tracking visibility across all AI engines: LLM outputs vary by platform, so you need visibility into how your brand appears across multiple popular generative engines. This ensures you’re not blindsided by gaps in one platform, especially those where your customers hang out most.

Providing insights and action items: Great LLM visibility tools do more than passively monitor—they interpret what’s happening and suggest clear, actionable steps to improve brand positioning. Pay extra attention to platforms that proactively share useful research and best practices.

Uncovering trends and patterns: Tracking changes over time helps you spot patterns, whether your brand’s visibility is rising, slipping, or reacting to competitor moves—enabling you to respond proactively. Prioritize tools that offer at-a-glance trend oversight.

Exploring conversation data (not just the outputs): Understanding the full context of how users interact with AI engines—including follow-up questions, conversation flow, and the nuanced ways your brand appears throughout multi-turn exchanges—provides deeper insights than simply tracking final outputs. This helps you identify opportunities to appear in related queries and understand the customer journey within AI conversations.

Citation source detection: When LLMs cite sources, you want to know which ones. This helps identify high-performing internal pages, potential misinformation sources, and partnership opportunities.

Brand visibility scoring (also known as share of voice):** **Quantifying how your brand shows up in AI outputs compared to competitors and changes over time helps to measure progress and set concrete goals.

Brand sentiment analysis: It’s not just about whether you’re mentioned, but how. Sentiment analysis helps you track the emotional tone of AI mentions so you can take steps to safeguard brand perception.

Competitor benchmarking: Benchmarking against competitors shows whether you’re leading, lagging, or keeping pace.

AI crawler visibility/technical analysis: This helps you determine if your pages are structured and accessible for AI-driven indexing (and gives you something tangible to focus on if they aren’t). Keep in mind that best practices are still being established and constantly changing, but it’s good to start somewhere.

Integration features:** **I handed out bonus points for the LLM visibility tools that play nicely with workflow tools like Zapier for seamless automation.

It’s also worth noting that some tools (like Profound and ZipTie) track LLM responses using methods that mimic real user behavior rather than relying solely on APIs. This approach can produce more accurate results since it better reflects what actual users see.

There’s just a little caveat: LLMs are non-deterministic by nature, meaning the same prompt on the same answer engine at the same time can still produce variations in responses. It’s more art than science at this point, so you should expect some fluctuation in the results.

Lastly, when choosing a platform, you should factor in your available budget and the value of the offering. In addition to the features mentioned previously, you’ll also want to determine the cost per prompt, how it grows in terms of how often you run it, how many AI search engines you’re tracking, and the specific geographical regions you’re targeting.

The best LLM monitoring tools at a glance

| | Best for | Pricing | | | ———— | ———– | | Profound | All-in-one enterprise needs | From $82.50/month when billed annually | | Otterly.AI | Affordability | Free trial available; from $25/month when billed annually | | Peec AI | Smart suggestions | Free trial available; from €89/month | | ZipTie | Deep analysis and reporting | From $58.65/month when billed annually | | Similarweb | Side-by-side SEO and GEO tracking | Contact sales | | Semrush | Existing Semrush users | From $99/month | | Ahrefs | Benchmarking brand performance | Add-on from $199/month | | Clearscope | Content creators | From $129/month |

**Note: **The LLM monitoring space is evolving rapidly, with new features being added regularly. I recommend checking each tool’s current capabilities directly, as features may have been added since this article was last updated.

Best AI visibility tool for all-in-one enterprise needs

Profound

Profound pros:

Comprehensive feature set, including content generation

Transparent knowledge-sharing

Covers all the answer engines

Profound cons:

Visibility only into tracked prompts

Expensive

Profound has emerged as an industry leader in LLM visibility tracking for enterprise brands. Part of why enterprises trust Profound is that it invests in data and research, freely sharing knowledge. While Profound is notably missing video tutorials and in-depth guides on its site, the accounts team is very hands-on with setup and ongoing calls—and you’ll get a dedicated account manager—so there are resources available once you’re a customer.

Profound is an all-in-one LLM visibility tool. You can use it to ideate relevant prompts, track your brand’s visibility across several LLMs, benchmark against competitors, track citations, review smart optimization suggestions, and also see how bots are interacting with your website and what pages they’re accessing. They also operate a large prompt database that can be used to craft relevant prompts based on real user data (called the Conversation Explorer). Another interesting feature that’s unique on this list is their ChatGPT Shopping tracking.

Of particular interest to me are the Content Generation and Content Optimization tools. You can use them to generate new content and update existing content based on the specific prompts you’re tracking, suggesting approaches rooted in best practices for LLM visibility.

Profound tracks maybe the most answer engines of any tool mentioned here, but note that you’ll need to be on an Enterprise-level plan to access them all: ChatGPT, Perplexity, Google AI Mode, Google Gemini, Microsoft Copilot, Meta AI, Grok, DeepSeek, Anthropic Claude, and Google AI Overviews.

With all these features, it’s no surprise that Profound has a price tag to match its enterprise lean.

Profound pricing: Profound offers free demos but not free trials—you must commit to a plan from the get-go to fully test drive the features for your needs. If you plan to track many prompts, look elsewhere if your budget is tight: the $82.50/month (when billed annually) Starter plan includes just 50 prompts, while the $332.50/month (when billed annually) Growth plan includes 100.

Best AI monitoring tool for affordability

Otterly.AI

Otterly.AI comes highly recommended in SEO circles and stands out as one of the most affordable tools for getting started on the market currently, making it accessible to freelancers and smaller teams that don’t operate with enterprise budgets.

The account setup process is straightforward. And a major benefit for those already tracking SEO results is that it turns your target keywords into related LLM prompts. It also has a neat GEO audit feature, which helps you understand how to optimize existing content for better LLM visibility.

Otterly.AI’s answer engine tracking covers a lot of the main players, but you’ll want to check to make sure it includes those where your target audience hangs out, and whether accessing the most relevant data comes at an extra cost that ultimately makes it less affordable.

It is missing a couple key features if you want to use it as a complete LLM monitoring solution: there’s no data-driven guidance in terms of actionable insights and trends and it lacks AI crawler visibility analysis.

Ultimately, the value of using a tool like Otterly.AI is that it’s affordable and straightforward enough to just get started, while still offering multiple ways to monitor and improve brand visibility.

Otterly.AI pricing: Lite plan starts at $25/month (billed annually), which includes the daily tracking of 15 prompts and tracks Google AI Overviews, ChatGPT, Perplexity, and Microsoft Copilot. Google AI Mode and Gemini are available as extra add-ons. At $160/month, Standard offers tracking for 100 prompts, with an additional 100 available as an add-on for an extra $99 per batch. A free trial is available.

Best LLM monitoring tool for smart suggestions

Peec AI

Peec AI pros:

Pitch Workspaces feature lets you share AI visibility reports

Easy to navigate

Data included with each prompt is generous

Peec AI cons:

Lacking actionable insights and trend data

Only tracks three answer engines in baseline plans

Peec AI is another top contender for enterprise marketing teams and agencies alike. I was initially pulled in by their Pitch Workspaces, designed to help you win new business by sharing AI visibility reports, including brand data relative to competitors.

It has a straightforward and friendly user interface, and there’s a Looker Studio connector to incorporate live visibility and source data into dashboards—a nice touch.

Peec operates with a baseline layer of smart AI suggestions, offering ideas for the most relevant prompts and competitors to track. And compared to some other options on this list, the data included with each prompt is generous: daily tracking, unlimited countries, and all models included with your plan.

But beyond that, Peec AI is notably lacking actionable insights, trend data, and AI crawler visibility insights. And it currently only tracks three answer engines in baseline plans—ChatGPT, Perplexity, and Google AI Overviews—but you can request the addition of Gemini, AI Mode, Claude, DeepSeek, Llama, and Grok for an additional fee.

Peec AI pricing: Free trial available; starts at €89/month with an annual Starter plan, which includes tracking for 25 prompts. Pro is €199/month, which includes 100 prompts and adds Slack support.

Best AI visibility tool for deep analysis and reporting

ZipTie

ZipTie pros:

Descriptive, detailed insights

Granular filtering options

AI Success Score to see how things look at a glance

ZipTie cons:

No conversation data

Only tracks Google AI Overviews, ChatGPT, and Perplexity

For teams hoping to drill into GEO data at a very granular level, ZipTie is a great fit. For starters, the in-app insights offer descriptive details about the most important inputs and your brand’s LLM visibility performance. It also offers deeper analysis and robust filtering at the URL level (not just the domain level), by query, and by AI platform. And it identifies the most influential URLs targeting relevant queries you’ve set up, which is very useful for examining content.

To understand your brand’s LLM visibility performance at a glance, ZipTie’s proprietary AI Success Score offers an estimate based on tracked mentions, overall sentiment analyzed, and inclusion in citations. ZipTie also offers a technical GEO audit in the form of Indexation Audits, which analyze URLs to understand whether there are any issues preventing indexation by LLM bots.

Similar to Profound, ZipTie offers an in-platform content optimization tool that identifies questions for which your existing content could provide better answers, plus suggestions for where in the content to incorporate the answers.

While ZipTie certainly excels when it comes to useful data, there’s a notable exclusion compared to other offerings on this list: conversation data. Another major limitation is the fact that it currently only tracks three answer engines (with no additional add-ons available): Google AI Overviews, ChatGPT, and Perplexity.

**ZipTie pricing: **The Basic plan starts at $58.65/month (billed annually), which includes 500 AI search checks across three answer engines and 10 content optimizations. At $84.15/month, the Standard plan offers 1,000 AI search checks and 100 content optimizations.

Best AI visibility tool for side-by-side SEO and GEO tracking

Similarweb

Similarweb has built a reputation as a reliable source of web traffic data. Their public data is useful for competitor and industry benchmarking across a variety of use cases, including SEO and prospect research.

Recently, they expanded their data-backed approach into the world of AI visibility tracking, combining SEO and GEO data in a way I found particularly useful. Using their AI Brand Visibility tool, you can identify keywords that bring you traffic, the top prompts that are driving traffic, the top sources for a given topic, and a traffic distribution report to see which AI channels are bringing you the most traffic.

One unique feature is that Similarweb tracks referral traffic from AI chatbots as GA4-type reports and identifies the overall topic themes bringing the most traffic. That’s actionable information for improving your content and site for GEO.

Keep in mind, though, that Similarweb’s AI tracking tools don’t show conversation data or brand sentiment analysis—if those are important to you, you’ll want a different platform.

Similarweb AI visibility tools pricing: Both testing the tool and understanding whether it’s a fit for your budget are locked behind the need to talk to a sales team, with a free demo available.

Best LLM visibility tool for existing Semrush users

Semrush AI Visibility Toolkit

Semrush cons:

Built into a trusted SEO tool

Developing quickly

Semrush cons:

Charges for more users

No AI crawler visibility analysis

Semrush’s AI Toolkit is a solid option if you’re already using Semrush as your all-in-one SEO tool—there’s no reason to switch if you’re already in that ecosystem.

It offers a useful site audit for AI readiness and opportunities, as well as strategic recommendations and action items that include identifying the topic themes that are bringing in the most LLM traffic. And they’re working on features (not fully incorporated at publication) that help you review and process SEO and GEO data, side-by-side.

Like Profound, they operate an extensive prompt database: 180+ million prompts in total. And while not exhaustive compared to other options on this list, they track many of the most popular answer engines: ChatGPT, Google AI, Gemini, and Perplexity. Note that more platforms are being added soon, according to their product page—Claude is specifically mentioned.

Semrush’s AI Toolkit is available as a separate offering or as an add-on for existing Semrush users. But keep in mind that while a lot of AI visibility platforms don’t charge based on how many users need access, Semrush does. There’s also no AI crawler visibility analysis.

Semrush also integrates with Zapier, so you can connect Semrush to all the other apps you use at work and do things like send notifications for completed audits and create tasks based on results. Learn more about how to automate Semrush, or get started with one of these pre-made templates.

**Semrush AI Toolkit pricing: **Starts at $99/month/domain/subuser with an annual plan for tracking across ChatGPT, Google AI, Gemini, and Perplexity. It includes 1 folder, 1 domain for brand performance analysis, 300 daily queries in AI Analysis reports, 25 prompts for prompt tracking, and AI Search Checks in Site Audit for up to 100 pages.

Best AI visibility tool for benchmarking brand performance

Ahrefs

Ahrefs pros:

Built into a trusted platform

Great for benchmarking against competitors

Ahrefs cons:

No conversation data

Pricier than other options

Ahrefs’ Brand Radar lives up to its name by offering a streamlined, focused approach to monitoring your brand’s performance across major AI platforms. It’s a solid option for benchmarking brand performance against competitors, and its straightforward interface makes it easy to assess where you stand in terms of AI visibility.

To some extent, it makes sense to stick with tools that you’re already familiar with, especially if they can connect the dots between SEO and GEO. Just know that Ahrefs’ current offering involves more limited data and more of a limited focus than its broader SEO suite, though it’s still comprehensive.

Regardless, Ahrefs is super easy to use, and that extends to the Brand Radar tool. It doesn’t yet show conversation data, include citation source detection, or analyze AI crawler visibility on your website, but as it continues to develop, it could become a big player in the space.

Ahrefs Brand Radar pricing: Add-on available in addition to your existing Ahrefs plan (free or paid), at $199/month, tracking Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Gemini, and Copilot. Note that there is no free trial available, with a fairly limited available demo.

Best LLM monitoring tool for content creators

Clearscope

Clearscope pros:

A leader in content optimization, now adapted to GEO

Excellent GEO content creation tool

Clearscope cons:

No custom prompt tracking

LLM tracking limited to ChatGPT, Gemini, and Perplexity

Clearscope’s LLM visibility solution is a natural evolution of their existing SEO content optimization tool, making it an especially good fit for those on the content side of SEO who are adapting to the GEO era.

Its GEO features integrate nicely with the existing toolset, while also expanding their usefulness. For example, Clearscope has a Content Inventory feature that tracks the pages you’ve created with their tool, which now connects with their AI Cited Pages view to close the gap between what you’re creating and what’s actually driving LLM visibility results.

Paired with their content optimization tool, the new AI Draft feature is one of the best AI content creation tools I’ve tried. It’s flexible enough to handle different brand voices, content formats, and outline customization—while abstracting some of the AI complexity going on behind the scenes.

Clearscope’s approach to GEO is fundamentally grounded in SEO best practices, including how they measure a brand’s share of voice. The Topic Exploration feature goes beyond a primary keyword focus to a topic clustering/fan out approach, so you’re effectively addressing the breadth of the topics relevant to your offerings.

Because Clearscope is laser-focused on content SEO and GEO, it makes a great addition to your workflow, but you might need to use it in tandem with other tools to get things like custom prompt tracking and competitor benchmarking. Its LLM tracking is also currently limited to ChatGPT, Gemini, and Perplexity.

Clearscope pricing: Pricing starts at $129/month for the Essentials plan, which includes 20 AI Tracked Topics, 20 monthly Topic Explorations, 20 monthly AI Drafts, and 50 Content Inventory pages.

Which LLM monitoring tool should you choose?

Unfortunately, to get everything you want out of an AI visibility tool right now, you may need to use (and pay for) more than one. But even if you’re willing to pay top dollar, measuring LLM visibility is still a bit of a black box. In a sense, we’re trying to find a way to work around and measure data that the LLMs are currently locking up.

If—or more like *when—*LLMs start getting into the paid ads game and grant publishers access to data for optimizing ads, like Google with Keyword Planner, things will get a little easier. But like with SEO, there won’t be One Strategy to Rule Them All.

And beyond what I’ve recommended here, there are new AI visibility tools popping up left and right as GEO grows as a specialty. A few tools I tested that hit on a lot of the important features and almost made the list include: AthenaHQ, Am I on AI?, Rankshift, XFunnel, Knowatoa, Waikay, Evertune, Superlines, and RankScale. And tools like Scrunch and SISTRIX are emerging as ones to watch based on recommendations from SEO communities, though they’re still in early stages or beta—worth keeping an eye on as they mature.

Yes, it’s a little messy and definitely imperfect, but waiting for perfect data means missing the opportunity to shape how AI platforms talk about your brand right now—and that’s a risk no forward-thinking marketer can afford to take.

Related reading:

The best content optimization tools

The best SEO tools

SEO strategies: How to rank in the age of AI