We’re basement, a small but mighty branding and digital studio based in Mar del Plata and Buenos Aires, Argentina. We partner with the world’s most ambitious startups and scale-ups to unlock growth at the intersection of creativity, design, and technology.

Our work spans branding, digital experiences, and beyond, building memorable systems and stories that scale.

Focus Areas

• Visual Branding** **From lean identities for early startups to full-scale brand ecosystems for global leaders, we craft visual systems that are impossible to ignore.
• Websites & Features** **From pre-launch landing pages to large-scale redesigns, we create next-gen digital experiences that inspire and convert.
• IRL Experience Design** **From annual summits to local meetups, we shape physical experiences that connect people and build brand love.
• Marketing Execution** ** From brand to product marketing, we help teams translate strategy into results through creative assets that drive awareness and growth.

Our Journey

The company was founded around 2018 by two designers, now Co-Founders, Facundo Santana and José Rago, who merged their independent studios to create basement.studio. Today, with a team of over 40 people spread across Mar del Plata and cities around the world, basement has become one of the most impactful studios in the global creative ecosystem.

José Rago and Facundo Santana

Milestones

• Working with Mr Beast and KidSuper
• Working with unicorns like Vercel, Harvey, Cursor, Eleven Labs.
• Winning 2 Webbys.
• Being chosen as 1 of the 100 most creative and unique portfolios at Muzli
• The incubation of 2 of our own products: Basehub & xmcp.

Showcase

Vercel

Vercel has been a long-time collaborator and creative ally. Over the years, we’ve helped shape their visual language, from brand identity and custom type to web experiences and IRL events. As Vercel continues to evolve our partnership has grown in sync, bridging design, tech, and storytelling to keep their brand experience as seamless, fast, and forward-thinking as their platform.

These projects embody what basement stands for: building timeless brands for the companies shaping the internet’s future. Every project with Vercel pushes us to rethink how design and engineering can move in sync—and that’s the kind of challenge we live for.

Next.js Conf by Vercel

Every year, we join forces with Vercel to bring Next.js Conf to life, a hybrid experience built for the world’s most forward-thinking developers. From brand and website to motion, stage, and live production, every detail is engineer to move fast.

It’s a project that hits close to home. Next.js Conf represents everything we love: design meeting code, creativity meeting performance, and the thrill of shaping how the web feels.

Daylight

A launch built like the product: calm, precise, and built to last. Daylight challenged us to design a digital experience that feels less like tech and more like touch.

We approached it as a statement piece on what web design can be when craft meets purpose. The site became a reflection of Daylight’s philosophy: slow technology for a fast world. It sold out in hours—and turned heads across the industry.

KidSuper World

An experiment in blurring the physical and digital, KidSuper World reimagines e-commerce as an artist’s atelier. Built with Vercel and born from a mash-up of paint, 3D, and pure chaos, the experience turns streetwear into storytelling.

Every brushstroke started offline: real acrylics, watercolors, textures, and sketches digitized into a living world that feels handcrafted yet fluid. It’s not about selling clothes, for us, it’s about stepping inside the mind of a creator.

We chased the feeling of making something real in a digital space. That authenticity earned a Webby People’s Voice Award, but more than that, it reminded us why we build: to make the internet feel human again.

Speakeasy

A brand built like the product: fast, clear, and engineered for devs. Speakeasy makes tools developers actually love, so the brand needed to feel just as frictionless. We co-created it in Argentina during two intense weeks of on-site collaboration.

The result: a modular, minimal identity system that scales with the product and speaks the language of engineers. Built to perform, not to decorate.

ElevenLabs

The voice shaping how we’ll talk to technology. ElevenLabs started as a creator-driven lab and evolved into a $6.6B force redefining human-machine interaction. That leap demanded a brand that could speak to both engineers and executives and still sound unmistakably human.

We reimagined their visual language from the inside out. Inspired by Chladni patterns and the physics of sound, we built a living system where motion, blur, and geometry pulse like a voice in motion. A custom generator turned data into art, giving the team freedom to remix their own brand in real time.

Culture & Team

Our studio culture

We’re obsessed with good work, but we care even more about how it gets made, and who we make it with. We move fast, think deeply, and don’t take ourselves too seriously. You’ll find dev huddles, design rounds, and basketball matches happening on the same afternoon. Coffee’s a constant.

What makes our team unique?

We’re a boutique team with global reach, nearly 40 people across Mar del Plata, Buenos Aires, and beyond. What sets us apart isn’t just the talent (though, yes, we’re stacked), it’s the way branding, design, dev, 3D, and animation sit together and push each other. We don’t work in silos. We work in symphony.

Most of our clients come to us for one project… and stay for three. That says something.

Values that define our ways of working

We take culture seriously—and fun even more. Some of our favorite rituals:

• Annual retreats where all the team can get together under the same roof.
• Weekly Labs to explore new tools and ideas—many of our best projects started there.
• We built our own pixel-art game, our own typographies, and a Pixar-style short movies. No one asked. We just wanted to.

Above all: we stay curious, we stay kind, and we go deep.****