The automation curve in agentic commerce Discover how agentic AI and AI shopping agents are transforming agentic commerce through automation, machine-readable retail data, and agent-mediated transactions. “That said, the rise of AI agents does not represent a single leap from human-driven shopping to full autonomy. Instead, agentic commerce is unfolding along a curve—one defined by how much of the commerce journey consumers are willing to delegate to machines. This automation curve is composed of six distinct levels of automation, each representing a different mode of delegation—from basic rules-based convenience to fully autonomous multiagent coordination. Importantly, these levels describe what agents are technically capable of doing, not what consumers will always choose to allow.”