In-vesting 101: The rise of weighted walking
morningbrew.com·18h
💪fitness
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January 11, 2026

• less than 3 min read

Rucking—strapping weight to your body and going for a walk—is the perfect exercise for someone who wants to break a sweat AND dress like 50 Cent.

With influencers frequently touting weighted walking as a way to maintain bone density and muscle mass as you age, Americans are increasingly hopping on the bandwagon and buying gear to help weigh down their hikes, strolls, and daily constitutionals. From May 2024 to May 2025, weighted vest sales increased more than 50% to $27 million, according to Circana data.

Waste of time or worth the weight?

There’s no doubt that carrying extra weight on your walks will make them more difficult, which could improve str…

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