📱 Digital Marketing - daniel · Scour

AI ad spend forecast cuts ChatGPT down to size - PPC Land

Minerva raises $20M and an OpenAI deal to fix marketers' broken first-party data - PPC Land

🗃️First-Party Data

GA4 Measurement Protocol enters maintenance mode - no new features coming

ppc.land··r/NowInMarketing

TikTok Shop's shoppable video content guide tells creators what actually works

LiveRamp CAPI Hub now connects ChatGPT ads - here's what it measures - PPC Land

🤖Programmatic Advertising

11 PPC errors uncovered in recent B2B audits

searchengineland.com·

The Trade Desk adds a gaming veteran to its board - and the timing matters - PPC Land

💱Ad Exchange

Apple rewrites Applebot rules to feed Siri AI - what publishers must know - PPC Land

🤖Marketing Automation

Stop looking for the perfect PPC budget split

searchengineland.com·

WhatsApp takes NSO Group back to court for violating its spyware ban - PPC Land

📡Content Syndication

Fubo and NBCUniversal strike a deal that brings back NBC, Bravo and NBCSN - PPC Land

📺CTV Advertising

EU forces Meta to reopen WhatsApp to rival AI assistants - PPC Land

🎯AudienceProject

TikTok Shop creator enforcement: bans, frozen pay, and a 90-day violation - PPC Land

📡Content Syndication

Google adds new Performance Max asset testing tools

searchengineland.com·

TikTok Shop's Countdown Bidding turns LIVE sessions into real-time auctions - PPC Land

Samsung opens Smart TV home screens to programmatic via Trade Desk and DV360

📺Connected TV

Can 15 European startups reshape physical AI? Google DeepMind just bet on them

🧠AI Attribution

Microsoft expands Audience Ads eligibility for cryptocurrency exchanges

searchengineland.com·

German Court Rules Google Directly Liable for False AI Overview Answers, Strips Search ...

🧠AI Attribution

and rewrites App Store marketing - PPC Land

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