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iHeartMedia opens OTA broadcast radio to Viant's programmatic buyers
ppc.land·1d
🎙️Podcast Advertising
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Microsoft Advertiser: Exact Match Trumps Ad Rank On AI Surfaces & More
seroundtable.com·1d
📦Amazon Advertising
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OpenAI discusses an ad-driven strategy centered on ChatGPT scale and media partnerships
searchengineland.com·3d
💱Ad Exchange
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Microsoft Advertising now gives exact match total control over ad auctions
ppc.land·13h·
Discuss: r/u_ppcland
💱Ad Exchange
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OpenX integrates Amazon's machine learning to filter low-value impressions
ppc.land·3d·
Discuss: r/u_ppcland
🛒Amazon DSP
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Rembrand’s CEO wants to grow virtual ad placements in streaming, and he’s looking elsewhere for models
digiday.com·3d
📺CTV Advertising
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Lionsgate hands FreeWheel exclusive control of its FAST channel advertising
ppc.land·13h
🛒Amazon DSP
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Looker Studio adds 15 partner connectors in year-end expansion
ppc.land·1d·
Discuss: r/u_ppcland
🛒Retail Media
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Nielsen and Roku deepen ties with Roku Channel becoming #2 in ad-supported TV
ppc.land·1d·
Discuss: r/u_ppcland
🛒Amazon DSP
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Google's Gemini now lets users verify AI-generated video content
ppc.land·1d
🔒Privacy Compliance
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Alexa+ gains Expedia, Yelp, Angi and Square to handle travel and home tasks
ppc.land·1d
🛒Retail Media
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Statista CEO reveals how 2025 forced a complete business model redesign
ppc.land·13h
🎯AudienceProject
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Adobe teams with Runway to build AI video tools for creatives
ppc.land·1d
🤖Marketing Automation
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Paramount climbs to third despite losing ground year-over-year
ppc.land·1d·
Discuss: r/u_ppcland
📺CTV Advertising
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IAS Agent promises instant campaign insights without the AI black box
ppc.land·5d
🤖Marketing Automation
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Marketers are keen to use generative AI in ad campaigns, but hidden costs lurk
digiday.com·4d
🤖Marketing Automation
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Google slashes audience targeting thresholds to 100 users across all networks
ppc.land·4d
🔁Ad Refresh
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Ad Tech Briefing: Big Tech won 2025 (even when it lost)
digiday.com·5d
🛒Retail Media
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Why ad approval is not legal protection
searchengineland.com·4d
📄Ads.txt
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What successful brand-agency partnerships look like in 2026
searchengineland.com·4d
🛤️Supply Path Optimization
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