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πŸ€– Programmatic Advertising

Real-time Bidding, DSPs, SSPs, Ad Exchanges

Goldman Sachs Communacopia + Technology Conference 2025
verizon.comΒ·2d
πŸ”’Privacy Compliance
Applicability vs. job displacement: further notes on our recent research on AI and occupations
microsoft.comΒ·7h
πŸ€–Marketing Automation
Investor claims AI apps generate hundreds of Google queries per request
ppc.landΒ·2d
πŸ€–Marketing Automation
Snap Partners with Google Cloud to Power Multi-Modal Generative AI Experiences Within My AI
newsroom.snap.comΒ·13h
πŸ“‘Content Syndication
Sky and TVNZ back Nielsen as NZ TV Measurement provider under new partnership
nielsen.comΒ·3d
πŸ“‘Content Syndication
Two agencies merge with PE help to grab a larger share of a maturing marketplace
digiday.comΒ·2d
πŸ€–Marketing Automation
Deals: Pixel 10/Pro/Fold with up to $300 FREE Amazon credit or Pixel Watch 4 for FREE, The Frame Pro $700 off, more
9to5google.comΒ·8h
πŸ“ΊConnected TV
Google deploys Gemini AI to combat ad fraud with 40% reduction
ppc.landΒ·5d
πŸ™οΈDOOH Advertising
Future of TV Briefing: WTF is co-viewing measurement?
digiday.comΒ·1d
πŸ“ΊConnected TV
How much energy does Google’s AI use? We did the math
cloud.google.comΒ·12hΒ·
Discuss: Hacker News
πŸ™οΈDOOH Advertising
Brand strategist releases evidence-based guide to brand associations
ppc.landΒ·1dΒ·
Discuss: r/u_ppcland
πŸ†Brand Strategy
Affiliate cloaking is behind 45% of fraud – here’s how to beat it by Bluepear
searchengineland.comΒ·1d
πŸ’°PPC
Going beyond basic data security with Google Cloud DSPM
cloud.google.comΒ·1d
πŸ”’Privacy Compliance
Wisedocs Survey Reveals 4x Boost in AI Trust with Expert Oversight
prweb.comΒ·2d
πŸ€–Marketing Automation
Why generative AI doesn’t fit into a standard in-housing playbook – yet
digiday.comΒ·1d
πŸ€–Marketing Automation
Google Updates Google Ads API Documentation
seroundtable.comΒ·3d
πŸ“‘Content Syndication
Google AI Mode expanding to 180 countries, getting agentic restaurant finder, more
9to5google.comΒ·13h
πŸ™οΈDOOH Advertising
Marketers increasingly pressured to show their creator spend is worth it β€” with harder metrics
digiday.comΒ·20h
πŸ€–Marketing Automation
IPG Mediabrands, Acxiom and IRIS.TV Launch Contextual CTV solution
acxiom.comΒ·3d
πŸ“ΊConnected TV
Introducing Sponsored AI Lenses
newsroom.snap.comΒ·13h
πŸ™οΈDOOH Advertising
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