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Electronic Arts launches EA Advertising, a new way for brands to advertise 'directly into gameplay' (opens in new tab)

Covered by 3 sources See all sources covering this story including TNW | Artificial-Intelligence, MIT Technology Review

Covered in 3 articles

TNW | Artificial-Intelligence·

EA just built a full advertising platform inside its games, and 120 million players are the audience

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MIT Technology Review·

The Download: the first brain implant power user and South Korea's AI obsession

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Electronic Arts launches EA Advertising, letting brands integrate directly into gameplay through dynamic, real-time placements, including stadium signage (Assia...

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