OpenClaw and Moltbook: why a DIY AI agent and social media for bots feel so new (but really aren’t)
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If you’re following AI on social media, even lightly, you will likely have come across OpenClaw. If not, you will have heard one of its previous names, Clawdbot or Moltbot.

Despite its technical limitations, this tool has seen adoption at remarkable speeds, drawn its share of notoriety, and spawned a fascinating “social media for AI” platform called Moltbook, among other unexpected developments. But what on Earth is it?

What is OpenClaw?

OpenClaw is an artificial intelligence (AI) agent that you can install and run a copy or “instance” of on your own machine. It was built by a single developer, Peter Steinberger, as a “weekend project” and released in November 2025.

OpenClaw integrates with existing communication tools such as…

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