Now powered by AI, the popular guest experience management platform moves beyond a rules-based, keyword-dependent ticket triage tool to a smart platform that learns over time

**MARKHAM, Ontario — January 28, 2026 — **Maestro PMS, the leader in cloud hosted, all-in-one, private cloud and on-premise property-management systems for independent hotels and resorts, announces the AI-driven evolution of its Guest Experience Management solution, GuestXMS. The digital guest communication hub is designed to help hotel teams resolve issues faster, prevent repeat problems, and strengthen online reputation at a time when GenAI is increasingly influencing where travelers choose to stay.

“GuestXMS has long supported hotel operations as a centralized hub for two-way guest communication and internal service coordination,” said Bill Morris, Maestro PMS senior account executive and GuestXMS expert. “Now, we are taking the next step forward by transitioning the platform from a rules-based, keyword-dependent ticket triage tool into a smart platform that learns over time. Instead of requiring hotels to build and maintain an exhaustive keyword bank, this new AI-driven application can read each guest ticket, understand the issue, and automatically route it to the appropriate department and staff member thereby accelerating response times while reducing manual workload and operational friction.”

GuestXMS supports smarter outcomes across the property by:

• Converting guest requests and concerns directly from texts into actionable tickets tagged with the staff member, bypassing the need for manual intervention.
• Auto alert for time sensitive tickets that have not closed within predefined time
• Flagging rooms with recurring problems to enable proactive, preventive maintenance
• Identifying emerging patterns and recurring themes in real time, helping teams respond faster and more consistently

“Hotels are expected to deliver faster service, better communication, and more personalized experiences all while operating lean,” Morris said. “GuestXMS was built to help operators manage guest engagement and service recovery more effectively. With this AI-driven evolution, we’re making it even easier for teams to stay ahead of issues, improve guest satisfaction, and protect the reputation they’ve worked so hard to build.”

GenAI: Shaping Hotel Discovery and Booking Decisions

Travelers are increasingly using AI tools like ChatGPT and Gemini to recommend hotels and resorts based on specific criteria (everything from quiet rooms and cleanliness to service responsiveness and maintenance consistency). What many hoteliers may not realize is that these tools incorporate third-party review signals behind the scenes and may directly influence which properties rise to the top when travelers ask AI to recommend where to stay.

In this new landscape, speed, consistency, and prevention are no longer just operational goals, they become competitive advantages. By enabling teams to identify and resolve issues quickly, such as flagging rooms with repeated problems for proactive maintenance, GuestXMS is helping prevent service breakdowns that lead to guest frustration. If issues do occur, GuestXMS helps ensure they are addressed quickly and effectively, improving service recovery and supporting stronger review outcomes.

“By centralizing guest engagement and operational communication into one streamlined hub, GuestXMS is helping hotel teams track and resolve every aspect of guest engagement—from inquiries and complaints to review-related follow-up—without losing visibility across departments,” Morris said.

Guest XMS users see a significant increase in their overall Guest Experience Measurement (GEM) scores. This internal performance metric helps hotels track guest satisfaction trends across the stay journey. As GEM scores rise, hotels will see corresponding improvements in third-party review performance as well, reinforcing the link between operational execution, guest sentiment, and digital reputation.

In addition to its new AI-driven intelligence, GuestXMS continues to expand its capabilities to support modern guest engagement and cross-department coordination. The platform offers mobile-friendly check-in and check-out, two-way SMS and email communication, internal team chat, image-based and scheduled service tickets, and a 360° room analysis dashboard that provides greater visibility into room activity and recurring issues. GuestXMS also integrates with Maestro’s Spa and Facilities modules to pull reservations and updates in real time, enabling automated SMS and email confirmations, reminders, and cancellation messages. Guests can receive links to a live itinerary webpage via text, ensuring they always have an up-to-date view of their stay while hotel teams reduce manual follow-up and deliver more consistent, proactive service.

For more information about Maestro PMS, visit www.maestropms.com.