Digital signage has long been proven to boost sales, increase brand recall and enhance customer and guest experiences. Over the years, businesses have expanded how they use this signage across different environments, managing more screens than ever before. Samsung digital signage has evolved alongside those needs, drawing on 17 consecutive years as the world’s No.1 commercial display provider. 1 With cloud-based display solutions such as Samsung VXT and LYNK Cloud , Samsung supports centralized content and display management tailored to different business roles and environments. Samsung VXT is designed for marketing managers, store managers, and IT managers who need an easier way to create, update and manage digital signage across multiple locations. The platform brings content creation an…
Digital signage has long been proven to boost sales, increase brand recall and enhance customer and guest experiences. Over the years, businesses have expanded how they use this signage across different environments, managing more screens than ever before. Samsung digital signage has evolved alongside those needs, drawing on 17 consecutive years as the world’s No.1 commercial display provider. 1 With cloud-based display solutions such as Samsung VXT and LYNK Cloud , Samsung supports centralized content and display management tailored to different business roles and environments. Samsung VXT is designed for marketing managers, store managers, and IT managers who need an easier way to create, update and manage digital signage across multiple locations. The platform brings content creation and management together in one place and now features AI Studio , an AI-powered content app that helps simplify digital signage content creation. When used with Samsung Spatial Signage, AI Studio automatically optimizes content to enhance depth and spatial presence, making visuals feel more dimensional and immersive. 2 In hospitality settings, LYNK Cloud supports hotel IT managers, hotel operators and hotel service managers by helping them manage hotel TVs, on-screen services and guest-facing content from a central platform. It also helps hotels gain insight into how guests interact with in-room TV services to support more relevant offerings and identify new revenue opportunities. Explore the infographic below for additional features and benefits of Samsung VXT and LYNK Cloud to see how they power more efficient content and display management. Consumer TVs are excluded. Source: Omdia Q3 2025 Public Display Report. ︎ Samsung VXT is a cloud-based digital signage platform that combines content creation, management and remote device control within a single CMS, accessible via desktop and mobile. VXT is sold separately, and feature availability may vary by region. AI Studio will be available globally in 1H 2026 and may incur additional costs depending on usage. ︎