📊 Marketing Analytics - ppcland · Scour

Google Ads now uses AI to qualify phone call leads 🤖Programmatic Advertising

Amazon, Meta, Microsoft, Salesforce and Stripe join UCP Tech Council 🛒Retail Media

Expedia's 200 petabytes of traveler data lands in Magnite's programmatic pipes 🤖Programmatic Advertising

AI agents leak owner data at scale, study finds 🔒Privacy Compliance

Blocking AI crawlers cost news publishers 7% of traffic, study finds 📊Web Analytics

TripleLift's TL Spark bets on orchestration 🤖Programmatic Advertising

ads.txt is ten years old. adagents.json wants to replace it 📄Ads.txt

Burger King's marathon ad scores 4.3 stars - and Nike's doesn't come close 📦Amazon Advertising

xpln.ai and TVision team up to scale CTV attention data across channels 📺Connected TV

LiveRamp adds NVIDIA GPU infrastructure to its clean rooms 🛒Amazon DSP

OpenAI tripled its web crawl after GPT-5 - but ChatGPT users may be declining 📊Web Analytics

Dutch DPA opens consultation on explaining automated decisions to individuals 🔒Privacy Compliance

Hearst News picks Magnite for high-impact web and CTV ad formats 📺Connected TV

OpenAI's new OAI-AdsBot is quietly crawling your landing pages 🤖Programmatic Advertising

Google Shopping tab now mixes ads into free listing grids 🤖Programmatic Advertising

Google's search chief reveals the real shape of AI Mode, Maps and agents 🤖Programmatic Advertising

Reddit Reminder Ads go global: 3.1x CTR lift shocks advertisers 🤖Programmatic Advertising

Bedrock becomes first DSP to run its bidder inside an exchange 🤖Programmatic Advertising

Spotify turns 20: how a misheard word in a brainstorm became its global brand 🛒Amazon DSP

Why Sinclair and 14 other broadcasters just bet on Comscore for local TV 🤖Programmatic Advertising

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