Brandon redesigns heritage pastry brand Jus-Rol to counter own-label competition (5 minute read) (opens in new tab)  🏆Brand Strategy  Content type: News

Jus-Rol has refreshed its brand identity to better differentiate itself from own-label rivals, building on its heritage with a bolder logo, vibrant colour palette, and new sunburst graphic. The redesign improves shelf standout and product navigation while celebrating the fun and authenticity of home baking through simplified packaging and more natural food photography.