London-based tech startup 01C has launched Amara, an innovative AI-powered platform designed to revolutionize 3D environment creation for designers and game developers. This new tool leverages generative AI to transform simple text prompts into complete, interactive 3D worlds in mere seconds, addressing a significant bottleneck in digital content production. The platform’s development signifies a stride towards more accessible and efficient creation workflows within the European tech landscape. Amara differentiates itself by integrating seamlessly with existing industry-standard tools, notably Unreal Engine, and includes a built-in 3D Mesh Generator. This generative AI system produces production-ready assets on demand, directly plugging into current development pipelines without forcing users to adopt entirely new ecosystems. Unlike video-based generative systems, Amara ensures asset permanence and predictable physics crucial for interactive applications, offering a more robust solution for game development and other interactive media. The implications of Amara extend to accelerating iteration cycles, enabling creatives to explore numerous scene variations rapidly, leading to potentially better final products. This innovation is particularly relevant in the context of Europe fostering its own digital sovereignty by supporting tools that enhance local development capabilities. By focusing on accelerating existing workflows rather than requiring a complete technology stack overhaul, 01C empowers European studios to compete more effectively on a global stage.

Curated and translated by Europe Digital for our multilingual European audience.

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Publication: Tech.eu

Published: February 2, 2026 at 11:56 AM UTC

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