Mike Swanson:* What if your car worked like so many apps? You’re driving somewhere important...maybe running a little bit late. A few minutes into the drive, your car pulls over to the side of the road and asks:
"How are you enjoying your drive so far?"
Annoyed by the interruption, and even more behind schedule, you dismiss the prompt and merge back into traffic.
A minute later it does it again.
"Did you know I have a new feature? Tap here to learn more."
It blocks your speedometer with an overlay tutorial about the turn signal. It highlights the wiper controls and refuses to go away until you demonstrate mastery.
Ridiculous, of course.
And yet, this is how a lot of modern software behaves. Not because it’s broken, but because we’ve normalized an interruption mode…
Mike Swanson:* What if your car worked like so many apps? You’re driving somewhere important...maybe running a little bit late. A few minutes into the drive, your car pulls over to the side of the road and asks:
"How are you enjoying your drive so far?"
Annoyed by the interruption, and even more behind schedule, you dismiss the prompt and merge back into traffic.
A minute later it does it again.
"Did you know I have a new feature? Tap here to learn more."
It blocks your speedometer with an overlay tutorial about the turn signal. It highlights the wiper controls and refuses to go away until you demonstrate mastery.
Ridiculous, of course.
And yet, this is how a lot of modern software behaves. Not because it’s broken, but because we’ve normalized an interruption model that would be unacceptable almost anywhere else.