Digiday · Scour

How new infrastructure, like the Model Context Protocol, is reshaping marketing workflows

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Why one creator commerce platform is connecting brands and creators for ‘flat-fee’ campaigns

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Advertisers aren’t happy about picking up Meta’s European tax tab

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Retailers turn to digital rebates as alcohol sales slump

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Future of TV Briefing: How Netflix is shaking up the upfront deal model

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Some creators don’t see immediate value in Instagram’s controversial ‘Shop the Look’ AI test

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After WPP reckoning: The case for and against principal media

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Butler/Till’s first agentic media buying tests cut media and supply chain costs

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The Trade Desk remains the dominant DSP but its advertisers are starting to shop around

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Ad Tech Briefing: The industry is rethinking its foundations as a new world order is established

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Media Buying Briefing: Is ad marketplace uncertainty the new normal?

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‘I’m not selling you hours’: PMG’s push beyond agencies

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A new studio is betting Hollywood talent and first-party data will reshape creator monetization

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Shopify says purchases are coming ‘inside ChatGPT’ through agentic storefronts as OpenAI retreats on Instant Checkout

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Ulta Beauty CEO announces TikTok Shop launch, 11.8% net sales jump: ‘We got our swagger back’

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Lay’s uses WhatsApp to create a group chat for World Cup fans

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Middle East conflict casts shadow of global ad outlook

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As AI creative moves upstream, one production firm is pitching brands a model built on that trend

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In graphic detail: Middle-tier creators are fueling the next phase of the creator economy

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Sephora announces partnership with F1 Academy

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