Digiday · Scour

How a precise timing structure drives material differences in marketing efficiency

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While holdcos build ‘death stars of content,’ indie creative agencies take alternative routes

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How Boll & Branch leverages AI for operational and creative tasks

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Future of Marketing Briefing: AI’s branding problem is why marketers keep it off the label

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From feeds to streets: How mega influencer Haley Baylee is diversifying beyond platform algorithms

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‘A brand trip’: How the creator economy showed up at this year’s Super Bowl

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Media Briefing: Turning scraped content into paid assets — Amazon and Microsoft build AI marketplaces

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Despite flight to fame, celeb talent isn’t as sure a bet as CMOs think

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With AI backlash building, marketers reconsider their approach

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Overheard at the Digiday AI Marketing Strategies event

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Thrive Market’s Amina Pasha believes brands that focus on trust will win in an AI-first world

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Future of TV Briefing: CTV identity matches are usually wrong

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Canadian indie Salt XC expands its U.S. presence with purchase of Craft & Commerce

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Digiday+ Research: Dow Jones, Business Insider and other publishers on AI-driven search

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WTF are tokens?

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AI is changing how retailers select tech partners

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In Graphic Detail: AI licensing deals, protection measures aren’t slowing web scraping

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Ad Tech Briefing: Publishers are turning to AI-powered mathmen, but can it trump political machinations?

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‘The billable hour does not allow for any meaningful innovation’: S4 Capital builds subscription model for the AI age

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In the age of AI content, The Super Bowl felt old-fashioned

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