Digiday · Scour

Amid signal loss and fragmentation, omnichannel orchestration is driving performance

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CTV beyond the living room: The marketer’s guide to expanding CTV to every screen

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Why Meta sees incrementality as the future of measurement

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In the age of AI search, a domain is a critical differentiator

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Media Briefing: Why some publishers are flipping their position on whether to block AI bots

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Giant Eagle continues its strategic shift away from convenience stores and toward pharmacies

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Brands are betting on creators to make their next hit series

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In graphic detail: How AI is going to shape influencer marketing next year

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The Economist licenses its content to enterprise clients’ private LLMs

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WTF: Ad Context Protocol?

digiday.com·30w·Hacker News, Hacker News

How Publicis Group made AI pay off

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Overheard at Prebid Summit: ‘Way too often, there’s a delta between what people do, and what they say they will do’

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How Publicis Group made AI pay off

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Digiday+ Research: 5 charts on the state of retail media

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Future of TV Briefing: The ad product OpenAI should introduce in Sora (I’m sorry)

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Ars X Machina’s agile mix modeling penetrates the walled gardens to measure them against other channels

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With OpenAds, The Trade Desk is rewriting what it means to be ‘buy-side’

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From clicks to curation: How publishers can reclaim control of the media ecosystem

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AI isn’t just changing search — it’s rewriting the ad stack

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Etsy sellers aren’t sure about the new ChatGPT checkout integration

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