Digiday
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Digital Content, Digital Advertising, Digital Marketing

Star power, AI jabs and Free Bird: Digiday’s guide to what was in and out at the Super Bowl

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Media Buying Briefing: Why is Wall Street punishing Publicis

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The case for and against bringing programmatic in-house

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In Q1, marketers pivot to spending backed by AI and measurement

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The Athletic invests in live blogs, video to insulate sports coverage from AI scraping

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Why Walmart is basically a tech company now

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In Graphic Detail: The scale of the challenge facing publishers, politicians eager to damage Google’s adland dominance

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WPP Media beefs up its sports insights prowess with new partnership with Genius Sports

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Future of Marketing Briefing: The word ‘agency’ is costing the ad giants

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Programmatic is drawing more brands to this year’s Winter Olympics

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How food and beverage giants like Ritz and Diageo are showing up for the Super Bowl this year

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GLP-1 draws pharma advertisers to double down on the Super Bowl

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WTF is the IAB’s AI Accountability for Publishers Act (and what happens next)?

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Brands invest in creators for reach as celebs fill the Big Game spots

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Despite saturated live sports calendar, Super Bowl remains north star for brands

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Hearst rethinks brand safety to unlock news ad yield

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OpenAI’s plan for ChatGPT ads starts with brands, not agencies

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The case for and against pre-game Super Bowl ads

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Dentsu is the latest holdco to reunite media and creative production

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Media Briefing: A solid Q4 gives publishers breathing room as they build revenue beyond search

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