Digiday
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Digital Content, Digital Advertising, Digital Marketing

WTF is weather targeting? A video explainer

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Programmatic advertising on TV is set to increase this year

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Cloudflare’s Human Native acquisition signals a new content economy for publishers

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As ChatGPT’s growth slows, ads look like the next risky move

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Ad Tech Briefing: The Trade Desk’s CFO search indicates a tough road ahead for independents

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Digiday staffers tackle the creator vs. influencer divide

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TikTok’s ownership shake-up sends creators scrambling amid chaos and uncertainty

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Behind Pacsun’s strategy for keeping a pulse on the changing tastes of Gen Z

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‘Things have changed’: Diageo pulls retail media upstream

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TikTok moderation has pushed some news creators to the limit

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Media Buying Briefing: CourtAvenue’s new president looks to grow, integrate and find M&A targets

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Inside the debate over agentic advertising and standards

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TikTok’s confirmed U.S. deal still leaves unanswered questions

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Future of Marketing Briefing: AI companies are staffing up for a reputation fight

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Forbes tests prediction platform as engagement strategies move past search

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The fog between agencies and clients around data just keeps getting thicker: ID Comms report

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What Amazon’s proposed big-box store could mean for Walmart

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Dick’s invests in in-house influencers as brands seek control

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Media Briefing: The anatomy of the publishers’ SEO dilemma

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The Australian Open wants to be ‘the Super Bowl’ for experiential beauty marketing

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