Digiday · Scour

Measurement is the word defining retail media right now

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Ferrero’s Danielle Sporkin breaks down the reality behind retail media’s full-funnel promise

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Bleacher Report puts a fan-first spin on NFL coverage

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Consumer sentiment heading into the holidays is low, but that could mislead marketers

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When CMOs pay for agents not agencies: S4 Capital’s AI gambit

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H&M, Nike and other brands use AI to duplicate celebrities and drive original storytelling

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Media Buying Briefing: FullThrottle offers an easy button for smaller agencies and brands

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In the face of fragmentation, Dmexco is now a smaller stage for ad tech’s big conversations

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Brands turn to Discord servers as a means to reach niche influencer channels in their own ‘communities’

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WPP client Dell Technologies is rolling out its global in-housing initiative, reshaping media-buying strategy

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Publishers and advertisers face new AI agent oversight hurdles

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How Mars decides where to spend its retail media dollars

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‘The year where I don’t roll my eyes’ at retail: Bayer’s programmatic and digital lead on the state of retail media

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When it comes to Perplexity’s ad business, the platform is at a crossroads

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Still spending, still nervous: the paradox of Q4 advertising

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DEI work continues – if covertly – people managers emphasize

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Brands and artisans are left in a lurch after international carriers stop shipments to the U.S.

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In Graphic Detail: Virtual influencers click with young audiences, yet brands’ interest wanes

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Media Briefing: Rising competition is making The Trade Desk bend a little, say OpenPath publishers

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Sam’s Club refreshes website, app for new era of e-commerce

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