Wiley: Journal of Consumer Behaviour: Table of Contents onlinelibrary.wiley.com

Table of Contents for Journal of Consumer Behaviour. List of articles from both the latest and EarlyView issues.

The Domestic AI Advantage: How the National Identity of Generative AI Shapes Consumer Adoption of AI‐Generated Content
onlinelibrary.wiley.com·3d
Travel Recommendations of Tomorrow: Generative Artificial Intelligence and Travel Planning
onlinelibrary.wiley.com·5d
The Antecedents and Consequences of Consumer Guilt: A Systematic Review and Agenda for Future Research
onlinelibrary.wiley.com·1w
Customer Rage: Systematic Literature Review and Future Research Agenda
onlinelibrary.wiley.com·1w
Cool Brands or Brand Coolness: A Systematic Literature Review and Future Research Agenda
onlinelibrary.wiley.com·1w
The Effect of Companies' Communication About Blockchain Adoption on Consumer Purchase Intention
onlinelibrary.wiley.com·1w
Engaging the Margins: A Mixed‐Methods Study of Consumer Co‐Creation Activities in Ethnic Minority Live‐Streaming Commerce
onlinelibrary.wiley.com·1w
Immersive Luxury Branding: Exploring Consumer and Brand Dynamics in the Metaverse Through the AIDA Framework
onlinelibrary.wiley.com·1w
From Countdowns to Stock Limits: Unpacking the Impact of Scarcity Promotions on Individuals' Choice Set Size Preferences
onlinelibrary.wiley.com·1w
Unpacking Consumer Resistance Toward Virtual Streamers: Asymmetric Effects of Innovation Barriers in Live Streaming Commerce
onlinelibrary.wiley.com·2w
The Impact of Self‐Checkout Technology on Shopping Behavior in B2B Retail: Evidence From Point‐Of‐Sale Transaction Data
onlinelibrary.wiley.com·2w
The Impact of Power Distance Belief on Consumers' Preference for Perceived Core and Peripheral Destination
onlinelibrary.wiley.com·2w
Complementary or Replicative NFTs? The Impact of NFT Types on Chinese Consumer's NFT Participation Intention
onlinelibrary.wiley.com·2w
The FOMO Effect: How AI Recommendations Drive Consumer Dependence and Weaken Brand‐Self Connections
onlinelibrary.wiley.com·2w
Decoding Emotional Signatures of Ethical Ads: An Analysis of Actor‐Viewer Synchrony
onlinelibrary.wiley.com·2w
Namaste Alexa: The Impact of Non‐Native Language Queries on Voice Assistant Usage Intentions
onlinelibrary.wiley.com·3w
Fight Fire With Fire: How Does AI‐Powered Technology Empower the Elderly Anti‐AI Fraud Through a Socio‐Technical Systems Theory Lens?
onlinelibrary.wiley.com·3w
Pride Versus Envy: Differential Motivation From Others' Achievements for Self‐Improvement Choices
onlinelibrary.wiley.com·3w
The Effect of AI Companions' Expressed Positive Affect on Consumer Engagement Intentions: The Moderating Role of Consumer Loneliness
onlinelibrary.wiley.com·3w
The Moderating Role of Money Attitudes in the Relationship Between Personality Traits and Early Pension Withdrawal
onlinelibrary.wiley.com·3w

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