Productics by Igor productics.substack.com

Productics is a publication about the systems behind technology — AI, platforms, incentives, and the economics of building.

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Return to Office Was Never About Productivity

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The AI You Are Using Is Being Trained on the Same Junk You Are Reading

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Productics by Igor·

The AI Bill Your CFO Hasn’t Opened Yet

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Public Knowledge Will Survive in Exactly One Place

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The Great AI Repricing

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The Autonomous Creative Team I Built

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The Last Interface. And Everyone Is Fighting for It Right Now.

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The AGI Bet Is Wrong. We’ve Been Watching the Answer for Three Billion Years.

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The Workflow Behind My 400k Line AI Built Platform Now on Video

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Why Your Substack Is Not Growing (It's Not Your Writing)

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The Model Layer Has No Switching Costs

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Every Generation Inherits a World. Alpha Gen Inherits a Business Model.

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How We Accidentally Broke Google

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LinkedIn Is Not a Social Network. It Never Was.

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Runtime Intelligence Is a Subsidy. Subsidies Expire.

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Streaming Isn’t Becoming Cable. It’s Becoming an Identity Machine.

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AI Doesn’t Hallucinate. It Amplifies the Drift You Already Had.

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The Handset Has Moved: Visa’s Power Shift in the Age of Interfaces

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Subscriptions Will Survive in Exactly Two Places

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Instructions Are Suggestions. Constraints Are Architecture.

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