Notes from Greg Kogan
gkogan.co

As an engineer-turned-marketer, I help developer-focused companies get more users and buyers.

Say something people want

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Learn, build, judge, ship: What to look for in your first (AI) marketer

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Do It in Jeans First

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After four years at Pinecone, I'm back to consulting

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Removing stuff is never obvious yet often better

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Would Anything (Of Value) Be Lost?

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Being Swamped is Normal and Not Impressive

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Signups Shmainups

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The First Pancake

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I Changed My Mind About Product-Led Growth

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I am Joining Pinecone

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Looks vs Results

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Overview of Product-Led Growth (PLG)

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No New Categories

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Bits of Consulting Advice

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Webinars Should Be Lectures

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Simple Systems Have Less Downtime

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