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Wayfair ups investment in sports for values-focused brand platform

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M&M’s candy mascots hop genres in ads tapping into film, TV tropes

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How Tecovas uses music for its Western-focused marketing

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Inside McDonald’s new marketing model as it enters media network fray

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Target’s new campaign puts design legacy at center of marketing

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How Chili’s marketing works — and why Mexican QSRs are its next target

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Beats taps multiple Kendall Jenners to promote customizable headphones

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Gap rolls out Fashiontainment strategy with boy band collaboration

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Two-thirds of Americans are gamers. Why hasn’t ad spending caught up?

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Subway skewers modern dining landscape with Will Arnett-led creative

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Accenture Song signals US media ambitions with exec appointment

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Why Campari updated a classic ad with Alan Cumming to serve Negronis

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What 25M+ assets taught us about creative production at scale

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Instacart enlists icons like Shrek, Scooby-Doo to market AI assistant

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Creator content preferred in AI recommendations: Here’s what the numbers say

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Meta streamlines creator, brand tie-ups with new marketing hub

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How a popular burger drove Applebee’s to double down on cheese

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Wonderful Pistachios spotlights first NIL roster in social campaign

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Sonos’ brand repositioning trades specs for vibes in hunt for comeback

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Coach channels music into fall campaign with Spotify integration, bus tour

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