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Ann Taylor stages a brand comeback with Substack, fall fashion blitz

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Creator fit beats follower count for brands: Here’s what the numbers say

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Sociable: YouTube rolls out improvements for connected TV

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Why Nuuly is betting on a microdrama for its social-first fall campaign

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Newman’s Own bets on its purpose-driven heritage to engage millennials

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Today’s marketing data is too saturated to be oil — it’s uranium

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Estée Lauder’s Jo Malone turns to ‘Fortnite’ for first gaming activation

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IAB revisits AI disclosure in ads as legal requirements multiply

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Chipotle broadens Gen Alpha marketing with Salish Matter collab

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Liquid Death and Garage Beer take on AI data centers — with pee

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ANA cautions marketers against overreliance on retail media data

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Brands shake up back-to-school marketing to reach ‘hyper value-seekers’

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Why StarKist chose to consolidate its marketing at one agency

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Amazon, Nike reign supreme with Gen Alpha teens: report

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JCPenney parodies off-price retailers with wellness-themed campaign

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Crocs hatches new mascot Niles to enrich brand storytelling

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Campaign Trail: Shinola and ‘Succession’ star set the pace in anxious ad

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Sociable: Pinterest partners with Zillow for ad targeting

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Smartphone school ban could imperil billions in social media ad revenue

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