Google says it is testing new ad formats in search results and AI Mode, including Conversational Discovery ads, Highlighted Answers, and AI-powered Shopping ads... (opens in new tab)

Anu Adegbola / Search Engine Land: Google says it is testing new ad formats in search results and AI Mode, including Conversational Discovery ads, Highlighted Answers, and AI-powered Shopping ads — Table of Contents — Google is rolling out Gemini-powered conversational ad formats across AI Mode and Search as it looks to make ads more contextual,