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Google tests new conversational ad formats in AI Mode and Search (opens in new tab)

Covered by 3 sources including fastcompany.com, Gizmodo

Google is rolling out Gemini-powered conversational ad formats across AI Mode and Search as it looks to make ads more contextual,

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Covered in 3 articles

fastcompany.com·

AI search may kill the click. But users still need to trust the answers

Google Is Slopping Up Search and It Wants You to Talk to the Ads

Google says it is testing new ad formats in search results and AI Mode, including Conversational Discovery ads, Highlighted Answers, and AI-powered Shopping ads...